Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares how empathy—the ability to see the world through someone else’s eyes—could be what your business needs to innovate, connect, and grow.
Empathy is not just about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership.
In Applied Empathy, Michael Ventura, CEO and founder of Sub Rosa, a design firm that finds creative solutions for iconic brands and institutions such as GE, Nike, Citibank, Nikon, Warby Parker and also West Point and the White House, offers entrepreneurs and executives a radical new business book and way forward.
Applied Empathy presents real strategies, based on Sub Rosa’s design work as well as the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value).
Employing empathy in your business decisions can also help you avoid potentially devastating pitfalls in full view of the whole world. With the prevalence of social media, we have to be more conscious and careful than ever to dodge a misstep that will land you as a defendant in the court of public opinion.
For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want your customer to connect with what you are selling, you first have to understand them.
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“Ventura makes a powerful argument that empathy is the secret sauce of twenty-first-century business. The more digital we get, the more empathy we need. Loved this book”
Chip Conley, New York Times bestselling author and hospitality entrepreneur
“Michael Ventura shows us how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center.”
— Arianna Huffington, New York Times bestselling author and founder of the Huffington Post
“I believe that empathy has been the most underrated characteristic of the biggest winners in society…Everybody should read this book.”
— Gary Vaynerchuk, New York Times bestselling author
“Michael Ventura provides great insights and tools for how you too can make meaningful change happen.”
— Beth Comstock, author of Imagine It Forward and former vice chair GE
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About Michael Ventura
Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world’s largest and most important brands, organizations, and start-ups—from Johnson & Johnson, Pantone, and Adobe to the TED Conference, Delta Airlines, and The Daily Show. He has served as a board member and advisor to a variety of organizations including Behance, the Burning Man Project, the Smithsonian’s Cooper Hewitt National Design Museum, and Tribal Link Foundation. Ventura is also a visiting lecturer at institutions such as Princeton University and the United States Military Academy at West Point. In addition to these pursuits, he leads a thriving indigenous medicine practice where he works with patients to help them address illness and injury of all types. A passionate entrepreneur, he also owns and operates a globally recognized design store in New York’s West Village with his wife, Caroline. Applied Empathy is his first book.