Great stories are more like a movie than a report. Like a good movie, they are crafted to stimulate an emotional as well as a logical response. They are engaging and effective because they activate the listener's imagination. You haven't really connected with your audience until you've told a story.
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Doug Stevenson is a master storyteller and storytelling in business expert. He is the creator of the Story Theater Method, and author of the book: Doug Stevenson’s Story Theater Method, and The How to Write and Deliver a Dynamite Speech System.