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The Long Tail: Why the Future of Business Is Selling Less of More Audiobook

Extended Audio Sample The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (8,792 ratings) (rate this audio book) Author: Chris Anderson Narrator: Christopher Nissley Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The New York Times bestseller that introduced the business world to a future that’s already here—now in paperback with a new chapter about long tail marketing and a new epilogue. The Long Tail is the winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Listener Reviews

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Jim | 2/18/2014

    " This examination of the web's most successful storefronts was really interesting, even to someone like me who doesn't love reading the business pages of the newspaper. It's more about how smart people are taking advantage of the potential of the internet and how that is a good thing for people interested in buying, say, funny wigs for the newborns. Or something. Just go read it. It's short. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Review by Tony Canas | 2/17/2014

    " Fantastic read, makes tons of sense and teaches you how to think about stores like Amazon and iTunes and how they truly are different from brick and mortar stores. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Pamela | 2/13/2014

    " Great stuff about the new markets being opened up by the Internet and how to reach them....though I think a lot of the book's prophecies have yet to be realized. For anyone in marketing, this is a must-read, I think. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Lori Grant | 2/3/2014

    " A should-read book for knowledge workers and entrepreneurs on concepts and trends regarding technology. "

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About the Author
Author Chris Anderson

Chris Anderson is the editor in chief of Wired, which he has led to multiple National Magazine Award nominations, as well as winning the prestigious top prize for General Excellence in 2005, 2007, and 2009. In 2009, the magazine was named Magazine of the Decade by the editors of AdWeek. He is the co-founder of 3D Robotics, a fast-growing manufacturer of aerial robots, and DIY Drones. He is the author of the New York Times bestseller The Long Tail and Free: The Future of a Radical Price. He lives in the San Francisco Bay Area.

About the Narrator

Christopher Nissley is an actor and narrator, most known for his voice work on the video games Forgotten Realms: Demon Stone and Twisted Metal 2: World Tour, as well as the anime TV series Blood+.