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Extended Audio Sample The Long Tail: Why the Future of Business is Selling Less of More Audiobook, by Chris Anderson Click for printable size audiobook cover
3.64 out of 53.64 out of 53.64 out of 53.64 out of 53.64 out of 5 3.64 (28 ratings) (rate this audio book) Author: Chris Anderson Narrator: Christopher Nissley Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2006 ISBN: 9781401385040
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The New York Times bestseller that introduced the business world to a future that’s already here—now in paperback with a new chapter about long tail marketing and a new epilogue. The Long Tail is the winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jim | 2/18/2014

    " This examination of the web's most successful storefronts was really interesting, even to someone like me who doesn't love reading the business pages of the newspaper. It's more about how smart people are taking advantage of the potential of the internet and how that is a good thing for people interested in buying, say, funny wigs for the newborns. Or something. Just go read it. It's short. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tony Canas | 2/17/2014

    " Fantastic read, makes tons of sense and teaches you how to think about stores like Amazon and iTunes and how they truly are different from brick and mortar stores. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pamela | 2/13/2014

    " Great stuff about the new markets being opened up by the Internet and how to reach them....though I think a lot of the book's prophecies have yet to be realized. For anyone in marketing, this is a must-read, I think. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lori Grant | 2/3/2014

    " A should-read book for knowledge workers and entrepreneurs on concepts and trends regarding technology. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Leonardo | 2/1/2014

    " A must read for anyone looking to be earn a living in the next 10 years... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jen Borkowski | 1/29/2014

    " Ideally I would give this book a two-and-a-half. Interesting in concept, but many of the points were belabored. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Marvin | 1/20/2014

    " In similar genre to Malcom Gladwell books "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Owen Greaves | 1/19/2014

    " This book was ahead of it's time when it was released (2006) and today most corporations have not embraced the concept. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 AJ | 1/15/2014

    " A skewed perspective on branding and marketing. It's biased and blindly optimistic. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Fergus | 1/8/2014

    " It makes for a good essay - good thinking drawn out way to long "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Adham | 1/1/2014

    " Very good book... maybe a couple of chapters too long... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Martin Willoughby | 12/13/2013

    " A little out of date, but still worth a read for anyone interested in the future of digital retailing. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Shane | 12/11/2013

    " It's an interesting idea/concept and it did expand my mind about the marketing/economics of online items like music. But I could probably have got the same info from an article rather than a book. But if you have the time... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rebecca | 11/16/2013

    " The web is changing the way we do business and developing niche markets and sub-cultures more than ever before. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 jon | 8/6/2013

    " Anderson's book presents some fascinating ideas describing the relevance of "long tail" economics. Great read for anyone who enjoys popular economics. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Diane | 5/3/2013

    " How the web is changing economics, advertising, and selling. Makes Jeff Bezos out to be a genius. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Melih Onvural | 12/2/2012

    " Great concepts that were definitely game changing at the time, but probably 100 pages too long. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Debbie | 7/31/2012

    " I found this book very interesting and keep seeing the applications. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Derek Wilcox | 6/28/2012

    " Since reading this book, I have seen the long tail in almost every market I see. Chris Anderson has got ideas worth listening to, but you don't need to read the whole book to get the point. Find the original article from Wired. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marinet | 2/12/2012

    " Great book for those of us who work in media, advertising, marketing... "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Dominique Le Roux | 10/19/2011

    " Probably THE book that has most challenged my thinking over the past year. I admire the generosity of spirit that has enabled Anderson to share his insights so freely. Ironically, I learned far more about the Web through this printed medium than I have on the actual Web. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Katie | 9/9/2011

    " This book kept coming up in my grad school classes. I'm glad I read it - full of interesting concepts, and changes the way I'll think about some of my favorite sites for a while. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Julie | 6/10/2011

    " An interesting pop culture/business/tech book about finding your niche. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Qing | 6/2/2011

    " mass market, niche market, world of scarcity, world of abundance, word of mouth, disposable income "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Timothy | 6/2/2011

    " This book is a few years old, but still relevant to the economics of the digital world. Well worth the read. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mason | 5/20/2011

    " A fascinating analysis of the emerging market of niches, where an abundance of choice allows the individualization of consumption alongside the creation of new micro-communities. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Katya | 3/12/2011

    " I just ate up this book.
    It's a great economics book, and great at explaining things like why Netflix is successful even though they don't have a lot of new blockbusters. Also it was very readable! I recommend this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Karen | 3/6/2011

    " Loved this book both as a recent history of popular culture and an analysis of the economic impact that recent changes in technology have had. I highly recommend it. "

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About the Author
Author Chris AndersonChris Anderson is the curator of TED. Trained as a journalist after graduating from Oxford University, Anderson launched a number of successful magazines before turning his attention to TED, which he and his nonprofit acquired in 2001. His TED mantra—“ideas worth spreading”—continues to blossom on an international scale. He lives with his family in New York City.
About the Narrator

Christopher Nissley is an actor and narrator, most known for his voice work on the video games Forgotten Realms: Demon Stone and Twisted Metal 2: World Tour, as well as the anime TV series Blood+.