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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Audiobook
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Publisher Description
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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"An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you’re informed."
— 800-CEO-READ
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“Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google.”
— Bloomberg Technology -
“A timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s.”
— Wired -
“As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.”
— Publishers Weekly (starred review) -
“If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.”
— Fortune -
“This is that rare book that not only informs but entertains. You’ll never look at these four companies the same way again.”
— Jonah Berger, author of Contagious -
This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again.
— Jonah Berger, author of Contagious -
Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.
— Calvin McDonald, CEO of Sephora -
“An essential, wide-ranging powerhouse of a book…Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism.”
— Adam Alter, author of Drunk Tank Pink
Awards
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New York Times bestseller
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A USA Today bestseller
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A Publishers Weekly Top 10 Book of Fall in Business
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About Scott Galloway
Scott Galloway is professor of marketing at New York University’s Stern School of Business and a serial entrepreneur. He is the bestselling author o fseveral books and has served on the boards of directors of the New York Times Company, Urban Outfitters, and Berkeley’s Haas School of Business. His podcasts, blog, and YouTube channel reach millions. In 2019, he founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.
About Jonathan Todd Ross
Jonathan Todd Ross is a writer and an Earphones and Audie Award–winning voice actor. He has lent his voice to numerous anime television shows, including Yu-Gi-Oh! and Sonic X.