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The Experience Economy, Updated Edition Audiobook
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Publisher Description
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and thus a lucrative—impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples—including the US Army, Heineken Experience, Autostadt, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Includes a bonus disc with graphics
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“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.”
— Tom Kelley, general manager, IDEO
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“[An] updated and wonderfully relevant book.”
— AdAge
The Experience Economy, Updated Edition Listener Reviews
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Christopher Goh, 7/31/2019
About the Authors
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons, LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings, and coauthors of Authenticity. Pine, who also wrote Mass Customization, is a senior fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and visiting lecturer at the University of Virginia Darden School of Business.
Eric Conger is a stage actor, voice artist, and award-winning audiobook narrator. He has narrated more than 125 fiction and nonfiction audiobooks and was a four-time finalist for the Audie Award, both as a sole narrator in 2007 and 2008 and as part of a multicast reading in 2001 and 2012. He has earned numerous AudioFile Earphones Awards. His extensive voice-over work includes more than 5,000 narrations for commercial ventures. A graduate of Wesleyan University and the University of Paris, he also works as a writer and playwright. He has appeared in over fifty plays and has also translated plays of Molière and Feydeau for regional theaters.
About Alan Sklar
Alan Sklar, a graduate of Dartmouth, has excelled in his career as a freelance voice actor. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him several Earphones Awards, a Booklist Editors’ Choice Award (twice), a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. He has also narrated thousands of corporate videos for clients such as NASA, Sikorsky Aircraft, IBM, Dannon, Pfizer, AT&T, and SONY.