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Download The Experience Economy Audiobook

Extended Audio Sample The Experience Economy, by B. Joseph Pine II Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (208 ratings) (rate this audio book) Author: B. Joseph Pine II, James H. Gilmore Narrator: Eric Conger Publisher: Highbridge Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Sophisticated technology and advanced communications have blurred the line between entertainment and reality, causing consumers to raise their expectations. Farsighted businesses recognize this shift and understand that what consumers want now is a rich, memorable experience as well as hard goods and services.

Mixing theatrical methodology with business acumen, the authors suggest that the best experiences are based on compelling and well-orchestrated themes. From Disney's careful scripting to Cabela's giant indoor mountain set, from the Hard Rock Cafe’s props to Starbucks’ inviting living rooms—indeed, the transformation to a new kind of economy is already occurring. Clairvoyant and original, The Experience Economy is a blueprint for the business world of tomorrow and a must-have for anyone who wants to compete in the new millennium.

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Doug Mitchell | 8/6/2013

    " Great book to get one thinking about the future of business. The experience economy concept makes sense especially with the level of noise in the market place today. If you aren't creating a complete experience for your customers/audience...then expect trouble as you begin descending into commodity. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Bryan Clagett | 6/23/2013

    " A marketers "must read". If you have a brand that falls into the traps of a commodity, this is a worthwhile read. Somewhat fundamental, but a healthy reminder that any brand can be differentiated. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by David McCleary | 1/7/2013

    " Pine gives an excellent framework with which to understand more thoroughly the economy in which the western world finds itself. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Art Mitchell | 6/9/2012

    " Outstanding book! Avoid having your work and products commoditized! Create a unique experience for your customers. "

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