The Experience Economy (Abridged) Audiobook

" A marketers "must read". If you have a brand that falls into the traps of a commodity, this is a worthwhile read. Somewhat fundamental, but a healthy reminder that any brand can be differentiated. "

" Pine gives an excellent framework with which to understand more thoroughly the economy in which the western world finds itself. "

" Outstanding book! Avoid having your work and products commoditized! Create a unique experience for your customers. "

" Although many of the examples used in this 1999 book are outdated (think Rainforest Cafe and America Online), its concepts are still very much relevant today. I have no doubt that I will keep this book in mind both as an employee and in community leadership roles. "

" The message of the workplace as a theater is definitely transferable to anyone who deals with people on a regular basis "

" Great. Easy to read. First real book about what experience economy "

" Work is Theatre and every business is a stage "

" Good book, but highly repetitive "

" This book sees the future of business with vibrant clarity! This is a must-read business book. "

" While not quite as revolutionary as The Experience Economy, Pine and Gilmore's insight on experience economics is dead on. "

" There are some interesting nuggets in here (the fake/real matrix) but I'm so glad I didn't pay for this book. It reads like a short paper expanded out into a book with anecdotes and company examples. At least it provided some food for thought. "

" This is not a good book, per se, but it served as an excellent case study for what I'm researching. "

" I agree with Nick. I thought the Experience economy was eye opening, but this wasn't as engaging or as fresh a viewpoint. "

" I'm still working through this book (other things keep popping up) but definitely a book full of insights. I'm through chapter 3 and it has already spawned hours of brainstorming on the topic. A great book that is sure to get better. "

" I am into the middle portion of this title and its words ring true so far. As consumers, not only do we want "real" products, but we want "real" experiences. Very interesting to see how companies try to bring this to the market. "

" possibly one of the worst marketing books i've ever read. a load of hackneyed crock. impressive plagiarism, this book is in its own words, "fake-real." "