Effective, sustainable cultural change requires evolution, not disruption
The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of "culture" down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success—or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings, and has been updated with new coverage of globalization, technology, and managerial competencies. You'll learn how to get past subconscious bias to assess whether or not your existing culture truly serves your organization, and how to introduce change and manage the change process over time for a best-case-scenario outcome. Case studies illustrate successful change in real companies, providing models and setting the bar for dismantling dysfunctional cultures.
Corporate culture begins with the founder, and evolves—or not—over time. Is your culture working for or against your organization? How can it be optimized? This book separates the truth from the nonsense to provide real-world guidance on initiating and managing cultural change.
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Edgar H. Schein is the author of numerous books and is chairman and cofounder of the Organizational Culture and Leadership Institute. He recently retired from the position of the Society of Sloan Fellows Professor of Management Emeritus at the MIT Sloan School of Management. He has received multiple lifetime–achievement awards from associations, such as the American Society of Training Directors, the Academy of Management, and the International Leadership Association.
Peter Schein is the cofounder and COO of the Organizational Culture and Leadership Institute. His expertise draws on over twenty years of industry experience in marketing and corporate development at technology pioneers, with a focus on the underlying organizational culture challenges that growth engenders in innovation–driven enterprises.