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Download The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Audiobook

Extended Audio Sample The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Audiobook, by G. Richard Shell Click for printable size audiobook cover
3.19 out of 53.19 out of 53.19 out of 53.19 out of 53.19 out of 5 3.19 (26 ratings) (rate this audio book) Author: G. Richard Shell, Mario Moussa Narrator: Alan Sklar Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2007 ISBN: 9781400175307
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Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations. Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life. Download and start listening now!

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Quotes & Awards

  • “An entertaining and useful guide to acquiring the power of woo, this book will help readers beyond the professional realm.”

    Publishers Weekly

  • An elegant listening experience. AudioFile

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 G. Kofi | 12/1/2013

    " The authors clearly outline the steps and concepts around selling ideas and getting buy-in from decision makers. The writing style got a bit academic and overwhelming at times, but this is definitely great reference material "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michael | 10/15/2013

    " It would be useful to have a class or series of workshops based on the book's material. You need to apply these strategies and not just read or listen to the book to truly benefit from it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 David Lau | 9/10/2013

    " A timeless concept. Solid, but not ground breaking work. I'd opt for Dale Carnegie if I could only choose one sales/relationships book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mat | 8/24/2013

    " I wanted to like this book, but it was just a slow read. I am not even sure if I ever finished it, so clearly this one didn't leave a mark on me. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Abilene | 2/6/2013

    " You can catch more bees with honey....... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael | 3/16/2012

    " Great tips on getting your ideas noticed by others. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Julie | 3/14/2012

    " Another school reading, but this one I hope will inspire me to be a better salesman in my work. Lots of great tips to help me accomplish goals. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Josh Braun | 3/4/2012

    " This, in a a nutshell, is why I hate business books. Required reading for anyone who's required to read it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 AJ Conroy | 2/4/2012

    " Reading for work. Interesting and useful. Peppered with illustrations. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dave | 1/26/2012

    " Well written with great examples of persuasive communication and theory. Good tests to figure out what style of persuasive best fits your personality, too. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marnie | 12/24/2011

    " This is written similar to How to Win Friends and Influence People, using a lot of real business world examples of good and bad leadership. Good read! "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Maria | 10/30/2011

    " This book is very cool! "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Jlhuyser | 10/18/2011

    " Can't get past the narrator -- too low a voice and he uses it with an affect that just doesn't work for me "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Steep | 3/17/2011

    " I loved this book. If you're into psych you'd probably know most of what's in there but it's still great. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joel | 3/2/2011

    " Interesting book about understanding how to sell your ideas. A good mix of theory and narrative about the successful and not-so successful. How they succeeded or why they failed. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dave | 1/23/2011

    " Well written with great examples of persuasive communication and theory. Good tests to figure out what style of persuasive best fits your personality, too. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Slobodan | 10/23/2010

    " Brilliant and full of practical advise and explanations why things are as they are. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 AJ | 9/26/2010

    " Reading for work. Interesting and useful. Peppered with illustrations. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 G. Kofi | 7/18/2010

    " The authors clearly outline the steps and concepts around selling ideas and getting buy-in from decision makers. The writing style got a bit academic and overwhelming at times, but this is definitely great reference material "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Steep | 4/28/2010

    " I loved this book. If you're into psych you'd probably know most of what's in there but it's still great. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Abilene | 3/8/2010

    " You can catch more bees with honey....... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michael | 7/20/2009

    " It would be useful to have a class or series of workshops based on the book's material. You need to apply these strategies and not just read or listen to the book to truly benefit from it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 David | 4/30/2009

    " A timeless concept. Solid, but not ground breaking work. I'd opt for Dale Carnegie if I could only choose one sales/relationships book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Julie | 12/29/2008

    " Another school reading, but this one I hope will inspire me to be a better salesman in my work. Lots of great tips to help me accomplish goals. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Jlhuyser | 12/2/2008

    " Can't get past the narrator -- too low a voice and he uses it with an affect that just doesn't work for me "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Josh | 5/4/2008

    " This, in a a nutshell, is why I hate business books. Required reading for anyone who's required to read it. "

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About the Author

G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business. An award-winning teacher and scholar, he is the author of SpringboardAdvantage, and The Art of Woo. He is also director of the Wharton Executive Negotiation Workshop and the Wharton Strategic Persuasion Workshop. He has taught thousands of students and executives, including Navy SEALs, Fortune 500 CEOs, FBI hostage negotiators, hospital nurses, and public school teachers.

About the Narrator

Alan Sklar, a graduate of Dartmouth, has excelled in his career as a freelance voice actor. He began narrating audiobooks in 1996, winning seven AudioFile Earphones Awards and earning several “Best Voice” awards. He has also worked as a stage actor and as a promo announcer at WPIX-TV in New York City. His dream is to be an opera singer, a role for which he hones his bass-baritone operatic skills in the upstairs shower of his home.