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Download The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Audiobook

Extended Audio Sample The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, by G. Richard Shell, Alan Sklar, Mario Moussa Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (155 ratings) (rate this audio book) Author: G. Richard Shell, Alan Sklar, Mario Moussa Narrator: Alan Sklar Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Your projects, programs, and career turn on the difference between “no” and “yes.” Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It’s about helping others to see things your way—engaging their minds and imaginations. 

Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science. 

In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. 

Whether you’re introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.

Download and start listening now!

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Quotes & Awards

  • “An entertaining and useful guide to acquiring the power of woo, this book will help readers beyond the professional realm.”

    Publishers Weekly

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by G. Kofi | 12/1/2013

    " The authors clearly outline the steps and concepts around selling ideas and getting buy-in from decision makers. The writing style got a bit academic and overwhelming at times, but this is definitely great reference material "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Michael | 10/15/2013

    " It would be useful to have a class or series of workshops based on the book's material. You need to apply these strategies and not just read or listen to the book to truly benefit from it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by David Lau | 9/10/2013

    " A timeless concept. Solid, but not ground breaking work. I'd opt for Dale Carnegie if I could only choose one sales/relationships book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Mat | 8/24/2013

    " I wanted to like this book, but it was just a slow read. I am not even sure if I ever finished it, so clearly this one didn't leave a mark on me. "

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