Publisher Description
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way—engaging their minds and imaginations.
Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.
In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.
Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
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"Well written with great examples of persuasive communication and theory. Good tests to figure out what style of persuasive best fits your personality, too.
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Dave (4 out of 5 stars)
About the Authors
G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business. An award-winning teacher and scholar, he is the author of Springboard, Advantage, and The Art of Woo. He is also director of the Wharton Executive Negotiation Workshop and the Wharton Strategic Persuasion Workshop. He has taught thousands of students and executives, including Navy SEALs, Fortune 500 CEOs, FBI hostage negotiators, hospital nurses, and public school teachers.
Mario Moussa is a senior fellow in the Wharton School of Business’s
Leonard Davis Institute at the University of Pennsylvania, where he
directs and teaches programs in health care. He is also a lecturer at
the Aresty Institute of Executive Education, where he has led the
development of programs for corporate security managers, energy
executives, physician leaders, and banking executives. He has published widely in the field of organizational
dynamics, power, and influence, and is a regular contributor to Matrix: The Magazine for Leaders in Higher Education.
About Alan Sklar
Alan Sklar, a graduate of Dartmouth, has excelled in his career as a freelance voice actor. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him several Earphones Awards, a Booklist Editors’ Choice Award (twice), a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. He has also narrated thousands of corporate videos for clients such as NASA, Sikorsky Aircraft, IBM, Dannon, Pfizer, AT&T, and SONY.