Play Audiobook Sample
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Audiobook
Play Audiobook Sample
(3.03) - 181 listener ratings
Quick Stats About this Audiobook
Total Audiobook Chapters:
Longest Chapter Length:
Shortest Chapter Length:
Average Chapter Length:
Audiobooks by this Author:
Publisher Description
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way—engaging their minds and imaginations.
Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.
In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.
Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
Download and start listening now!
"Well written with great examples of persuasive communication and theory. Good tests to figure out what style of persuasive best fits your personality, too. "
— Dave (4 out of 5 stars)
Quotes
-
“An entertaining and useful guide to acquiring the power of woo, this book will help readers beyond the professional realm.”
— Publishers Weekly -
An elegant listening experience.
— AudioFile
The Art of Woo Listener Reviews
-
" The authors clearly outline the steps and concepts around selling ideas and getting buy-in from decision makers. The writing style got a bit academic and overwhelming at times, but this is definitely great reference material "
— G., 12/1/2013 -
" It would be useful to have a class or series of workshops based on the book's material. You need to apply these strategies and not just read or listen to the book to truly benefit from it. "
— Michael, 10/15/2013 -
" A timeless concept. Solid, but not ground breaking work. I'd opt for Dale Carnegie if I could only choose one sales/relationships book. "
— David, 9/10/2013 -
" I wanted to like this book, but it was just a slow read. I am not even sure if I ever finished it, so clearly this one didn't leave a mark on me. "
— Mat, 8/24/2013 -
" You can catch more bees with honey....... "
— Abilene, 2/6/2013 -
" Great tips on getting your ideas noticed by others. "
— Michael, 3/16/2012 -
" Another school reading, but this one I hope will inspire me to be a better salesman in my work. Lots of great tips to help me accomplish goals. "
— Julie, 3/14/2012 -
" This, in a a nutshell, is why I hate business books. Required reading for anyone who's required to read it. "
— Josh, 3/4/2012 -
" Reading for work. Interesting and useful. Peppered with illustrations. "
— AJ, 2/4/2012 -
" Well written with great examples of persuasive communication and theory. Good tests to figure out what style of persuasive best fits your personality, too. "
— Dave, 1/26/2012 -
" This is written similar to How to Win Friends and Influence People, using a lot of real business world examples of good and bad leadership. Good read! "
— Marnie, 12/24/2011 -
" This book is very cool! "
— Maria, 10/30/2011 -
" Can't get past the narrator -- too low a voice and he uses it with an affect that just doesn't work for me "
— Jlhuyser, 10/18/2011 -
" I loved this book. If you're into psych you'd probably know most of what's in there but it's still great. "
— Steep, 3/17/2011 -
" Interesting book about understanding how to sell your ideas. A good mix of theory and narrative about the successful and not-so successful. How they succeeded or why they failed. "
— Joel, 3/2/2011 -
" Brilliant and full of practical advise and explanations why things are as they are. "
— Slobodan, 10/23/2010 -
" Reading for work. Interesting and useful. Peppered with illustrations. "
— AJ, 9/26/2010 -
" The authors clearly outline the steps and concepts around selling ideas and getting buy-in from decision makers. The writing style got a bit academic and overwhelming at times, but this is definitely great reference material "
— G., 7/18/2010 -
" I loved this book. If you're into psych you'd probably know most of what's in there but it's still great. "
— Steep, 4/28/2010 -
" You can catch more bees with honey....... "
— Abilene, 3/8/2010 -
" It would be useful to have a class or series of workshops based on the book's material. You need to apply these strategies and not just read or listen to the book to truly benefit from it. "
— Michael, 7/20/2009 -
" A timeless concept. Solid, but not ground breaking work. I'd opt for Dale Carnegie if I could only choose one sales/relationships book. "
— David, 4/30/2009 -
" Another school reading, but this one I hope will inspire me to be a better salesman in my work. Lots of great tips to help me accomplish goals. "
— Julie, 12/29/2008 -
" Can't get past the narrator -- too low a voice and he uses it with an affect that just doesn't work for me "
— Jlhuyser, 12/2/2008 -
" This, in a a nutshell, is why I hate business books. Required reading for anyone who's required to read it. "
— Josh, 5/4/2008
About the Authors
G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business. An award-winning teacher and scholar, he is the author of Springboard, Advantage, and The Art of Woo. He is also director of the Wharton Executive Negotiation Workshop and the Wharton Strategic Persuasion Workshop. He has taught thousands of students and executives, including Navy SEALs, Fortune 500 CEOs, FBI hostage negotiators, hospital nurses, and public school teachers.
Mario Moussa is a senior fellow in the Wharton School of Business’s Leonard Davis Institute at the University of Pennsylvania, where he directs and teaches programs in health care. He is also a lecturer at the Aresty Institute of Executive Education, where he has led the development of programs for corporate security managers, energy executives, physician leaders, and banking executives. He has published widely in the field of organizational dynamics, power, and influence, and is a regular contributor to Matrix: The Magazine for Leaders in Higher Education.
About Alan Sklar
Alan Sklar, a graduate of Dartmouth, has excelled in his career as a freelance voice actor. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him several Earphones Awards, a Booklist Editors’ Choice Award (twice), a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. He has also narrated thousands of corporate videos for clients such as NASA, Sikorsky Aircraft, IBM, Dannon, Pfizer, AT&T, and SONY.