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Download The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Audiobook (Unabridged)

Extended Audio Sample The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Unabridged), by Guy Kawasaki
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (5,359 ratings) (rate this audio book) Author: Guy Kawasaki Narrator: Paul Boehmer Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.

Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start. Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Pashmina | 2/20/2014

    " Really nicely done, especially the introduction. He convincingly breaks the most common assumptions and gives great ideas and creative exercises to encourage new ways of thinking. Not a HOW-TO book, but definitely something to help you with the psychological problems of getting over that uncertainty hump. I liked his honest style. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Bpw White | 2/13/2014

    " Dig The book. Not the ego. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Sudarshan Gopalan | 2/4/2014

    " Its a must read if you are planning on starting a business. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Stephen Evans | 2/3/2014

    " A concise, practical guide to starting a tech company. Guy has clearly done this more than once, and offer lots of tips and things to think about that should increase the chances of moving beyond the embryonic stage of a startup. "

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