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Download The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks Audiobook

Extended Audio Sample The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks Audiobook, by Shannon Belew Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Shannon Belew Narrator: Judy Hoctor Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2014 ISBN: 9781469089911
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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Listeners will learn how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.

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About the Author

Shannon Belew is a digital marketing advocate and bestselling author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, OnlineMarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development.