The former editor of Mashable and cofounder of DominateFund examines the
psychological phenomena that captivate our attention—and how we can leverage
them to draw and retain attention for our ideas, work, companies, and more.
you’re an artist or a salesperson, a teacher or an engineer, a marketer or a
parent—putting the spotlight on your ideas, insights, projects and products
requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur
Ben Parr explains how and why the mind pays attention to some events or people
and not others, and presents seven captivation triggers—techniques guaranteed to
help you capture and retain the attention of friends, colleagues, customers,
fans, and even strangers.
combines the latest research on attention with interviews with more than fifty
scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven
Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s
Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have
successfully brought their ideas, projects, companies, and products to the
forefront of cultural consciousness. The result is an insightful and practical
book that will change how you assign jobs to your kids or staff, craft a
multimillion dollar ad campaign, deliver your next presentation, attract users
to your product, or convince the world to support your cause. Download and start listening now!