Captivology: The Science of Capturing Peoples Attention Audiobook, by Ben Parr Play Audiobook Sample

Download Captivology: The Science of Capturing People's Attention Audiobook

Captivology: The Science of Capturing Peoples Attention Audiobook, by Ben Parr Play Audiobook Sample
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Author: Ben Parr Narrator: Lloyd James Publisher: HarperAudio Audio Length: Release Date: March 2015 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9780062373670

Publisher Description

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

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  • “Will show you how to capture other people’s attention, whether you are a teacher, entrepreneur, musician, or simply a dreamer with a big idea.”

    - Adam Braun, New York Times bestselling author
  • “Spryly written… [Captivology] is a worthwhile read.”

    - Financial Times (London)
  • “Draws on examples from Beyoncé, Steve Jobs, and the creators of Game of Thrones. Whether you’re an entrepreneur, manager, or up-and-coming worker bee, Captivology has tips for you.”

    - New York Post
  • “Throughout the book, Parr keeps readers engaged, amused, and focused, proving that the science of Captivology works.”

    - Success magazine
  • “If you are a marketer, salesperson, small-business owner, or even if you are in the non-profit area, Captivology needs to be on your nightstand and in your library.”

    - Small Business Trends
  • “Narrator Lloyd James does his part in promoting listeners’ attention with his energetic interpretations and understated enthusiasm…These skills complement the author’s fluid writing.”

    - AudioFile
  • “Captivology applies recent discoveries in psychology and neuroscience…so that anyone can rise over the crowd and stand out.”

    - Craig Newmark, founder of Craigslist
  • “A brilliant investigation of how one can make a mark in this world by commanding the attention of others and how we can build on that initial impression to make something tangible and lasting.”

    - Donal Logue, actor, producer, and director

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About the Author

Ben Parr is the cofounder and managing partner of DominateFund, a strategic venture capital firm that invests in and accelerates the growth of early-stage companies through its expertise in attention, branding, press, marketing, customer and user acquisition, virality, and celebrity partnerships. He is also a columnist for Inc. and a regular contributor at CNBC and Entertainment TonightForbes named Parr one of their “30 Under 30”, and his work has been featured in a variety of media, including CNN, Fox News, the Wall Street Journal, NPR, and the New York Times.

About the Narrator

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.