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Extended Audio Sample The Art of Choosing, by Sheena Iyengar Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,316 ratings) (rate this audio book) Author: Sheena Iyengar Narrator: Orlagh Cassid Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

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Quotes & Awards

  • “Iyengar writes in a lucid, catchy style, very much in the Malcolm Gladwell vein of pop psychology–cum–social commentary, but with more rigor. The result is a delightful, astonishing take on the pitfalls of making up one's mind.”

    Publishers Weekly (starred review)

  • “No one asks better questions, or comes up with more intriguing answers.”

    Malcolm Gladwell

  • “Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to.”

    Atul Gawande, author of Better and Complications

  • “Orlagh Cassidy narrates with a scholarly, balanced sensibility that keeps the work appealing.”

    AudioFile Magazine

Listener Opinions

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Shifra | 2/13/2014

    " i stopped after the third chapter, found it less than inspiring.....actually more annoying. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Nathan Caress | 2/12/2014

    " At times interesting, at times long-winded. If you want to learn about how we make decisions, this isn't a bad book to read, but you'll want to explore other options as well. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jb | 2/9/2014

    " So I am a sucker for Behavioural books. This is the original researcher who put out the jam jars for poeple to pick and 'discovered' fewer people buy when there is more choice. I think this is an great read for understanding our irrationalities better. Warning. If you are a regular reader of this topic (e.g. Predictably irrational etc) then you will find this repeats some of the same findings. But not a fatal flaw. Just read quickly :-) "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Benson Liu | 2/4/2014

    " A very informative book about how we choose. The author also talks about some of the ways we can do to improve our decision making. Over all, I enjoyed reading this book. It would be a better book, from my perspective, if the author can provide a more detailed summary at the end of each chapter. "

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About the Author
Author Sheena Iyengar

Sheena Iyengar’s groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from the University of Pennsylvania, the Wharton School of Business, and Stanford University. She is a professor at Columbia University and a recipient of the Presidential Early Career Award. Her work is regularly cited in publications such as Time magazine, the New York Times, and the Wall Street Journal. She is the author of The Art of Choosing.