Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
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Jim VandeHei is the author and/or coauthor of several books, including Smart Brevity: The Power of Saying More with Less. He is the cofounder and CEO of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology, and the world. Before Axios, he cofounded and was CEO of Politico, the media company that upended and revolutionized political and policy journalism. Prior to this, he spent more than a decade as a reporter, covering the presidency and Congress for the Wall Street Journal and the Washington Post. He has a bachelor’s degree from the University of Wisconsin-Oshkosh.