The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.
Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."
The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future.
With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
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"well written, full of insights and nicely narrated"
— tacocat (5 out of 5 stars)
“The rare volume that puts a name on a problem just as it becomes critical.”
— Wall Street Journal“Unmissable…Shines a searing light on how this latest revolution is transforming our economy, politics, society—and lives.”
— Financial Times (London)“An agenda-setting book that is devastating about the extent to which big tech sets out to manipulate us for profit…involving the monitoring and shaping of our behavior, often without our knowledge, with profound implications for democracy.”
— The Guardian (London)“A business model that seeks growth by cataloging our ‘every move, emotion, utterance and desire’ is too radical to be taken for granted. As Zuboff repeatedly says near the end of the book, ‘It is not O.K.’"
— New York Times“Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process.”
— Naomi Klein, #1 New York Times bestselling author“Reveals capitalism’s most dangerous frontier with stunning clarity…A masterpiece of rare conceptual daring, beautifully written and deeply urgent.”
— Robert B. Reich, New York Times bestselling authorNicol Zanzarella is an Earphones Award–winning audiobook narrator and a theater and television actress. She has appeared in productions of Richard III, Romeo and Juliet, The Winter’s Tale, Cousin Bette, Danny and the Deep Blue Sea, and many others.