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Download Sway: The Irresistible Pull of Irrational Behavior Audiobook

Extended Audio Sample Sway: The Irresistible Pull of Irrational Behavior, by Ori Brafman Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (5,426 ratings) (rate this audio book) Author: Ori Brafman Narrator: John Apicella Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn’t working, we are reluctant to change course). Weaving together colorful stories about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court, this book tours the flip side of reason and points us toward a more rational life.

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Listener Opinions

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by deborah | 2/19/2014

    " This book was a bit too elementary for me or anyone who's taken more than one psychology course in college. However, it does talk about some of the more interesting findings in recent psychology studies. But, nothing new that has not already been discussed at length in the popular media. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Vijay | 2/9/2014

    " A very quick and entertaining read diving into a variety of examples, I would say it's absolutely worth a read. The writing style reminds me a lot of Malcom Gladwell's books, but didn't get repetitive. As such, it is easily a book that can be gone through in a few hours. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Bailey | 2/7/2014

    " I abandoned this about 2/3 of the way through. It seemed superficial and over-simplistic to me; I wasn't swayed. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Joy | 2/4/2014

    " Similar to Freakanomics, but not quite as good. Really neat ideas. "

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