Sway: The Irresistible Pull of Irrational Behavior Audiobook

" This book was a bit too elementary for me or anyone who's taken more than one psychology course in college. However, it does talk about some of the more interesting findings in recent psychology studies. But, nothing new that has not already been discussed at length in the popular media. "

" A very quick and entertaining read diving into a variety of examples, I would say it's absolutely worth a read. The writing style reminds me a lot of Malcom Gladwell's books, but didn't get repetitive. As such, it is easily a book that can be gone through in a few hours. "

" I abandoned this about 2/3 of the way through. It seemed superficial and over-simplistic to me; I wasn't swayed. "

" Similar to Freakanomics, but not quite as good. Really neat ideas. "

" If you're looking for more books in the vein of Surowecki's "The Wisdom of Crowds" this lightweight and superficial gloss of similar material is going to be unsatisfying. "

" This book will leave me thinking about why I make the choices I do... Are the circumstances altering my decisions? "

" This book definitely gets you thinking.... "

" Easy to read; was able to work through this book in a few days. I would say it was straightforward, but a lot of the book seems like a long stream-of-consciousness. I suppose that's the point the Brafman brothers are trying to make: a lot of seemingly unrelated incidents are actually related through human irrational behavior. Makes sense. "

" people do things for a variety of reasons that are not always immediately clear. quick read. "

" Rather enjoyable read... very similar to books by Malcolm Gladwell. "

" An intriguing look into human behavior with interesting examples of, at times, amusing and occasionally tragic outcomes. It also listed a mutlitude of behvorial studies as examples underscoring the points it was making. A great companion to Malcom Gladwell's work, such as: Blink. "

" Great, easy read. Some pretty cool studies and insights. "

" Very interesting look into how we unintentionaly make irrational decisions. One of the most interesting things I learned in this book is that different cultures have differing concepts of "fairness." What may seem fair to an American might not to a Russian or the French. "

" Great book, very interesting! Includes studies about how people react, make decisions and what causes them to act that way or do what they do. "

" Not a lot of new information. Presents a series of human norms that are evidenced by a series of studies that vary widely in their targeted populations "

" Interesting, good examples and an easy read. "

" Short and sweet book (I finished it in about 1.5 days) about why people are motivated or demotivated in doing something. A great book for fans of Malcolm Gladwell's books "The Tipping Point" and "Blink". "

" A lesser cousin to Freaknomics. Good for b-school aspirants and graduates and interesting. A bit too brief and without a cohesive thesis. "

" I am referring to a fiction book by the same title by Zachary Lazar, not this one. "

" Sway would be of interest to readers who like Malcolm Gladwell or liked Predictably Irrational. It is a cross between ecomomics and social science and was a very quick read. "

" Promising start, but the ending was a big disappointment. "

" In the same vein as Malcom Gladwell's books. A fun read regarding our decision making process and impluses. "

" Fascinating subject but doesn't add anything new. It's the same old studies revealing the same old conclusions. I think this book was summarized in an appendix in one of Gladwell's books. "

" Very interesting stuff, and a quick read. "

" If you've ever said, "I can't believe I just did that" this might explain why you did. What would make someone spend $300 for a $20 bill...? You'll get some answers here. "

" Such an interesting book with important information one should know when faced with decision making. "

" This was very interesting book along the lines of Freakonomics or anything Malcolm Gladwell writes. I found the annectdotes interesting and thought provoking. I recommend this book to anyone who enjoys these types of books. "

" Interesting review of our irrationality. Lots of examples, threads and well tied together examples. I would have loved more useful take-aways. "

" A pretty interesting read about how to persuade, sway, talk to people in life. Goes through people's choices and why they made those choices. Ranges from interview questions and answers to why Michael Jordan wasn't the first pick. It's a mildly short book, and an easy read. "

" A nice comprehensive psychological explanation on irrational behaviors that we do/ decisions that we make every single day. A must read for all who's interested in a little less popular form of psychology. "

" This was a fascinating look at irrational behavior, and how we get derailed all the time. "

" liked the concept, didn't like the writing style. Not as good as "the drunkards walk" "

" This is a very good book that could have been great. It's a tad short and could have used more practical recommendations at the end. "

" Anybody who does interviewing should read the chapter on some of the critical biases we have when doing in-person interviews. I intend to do more research into this area. Great, easy read. "

" I'd like to reread this. Thought-provoking. "

" All well said. Now I'm mindful of my actions. Hahaha. There's no denying that we're all so emotional as humans. "