You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in. From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and fifteen years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged? Is there a way to create such peak experiences, whether on a date or in your job? According to Ori and Rom Brafman, there is. In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships. From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions. A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place. Acclaim for Sway: “A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” –New York Times “A unique and compulsively readable look at unseen behavioral trends.” –Fortune "A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket? “[An] engaging journey through the workings—and failings—of the mind…Their stories of senselessness…are as fascinating as the lessons we learn from them.” –Fast Company "Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence "If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company
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"This book by the brothers Brafman digs deep into that mysterious experience of instant connection. I appreciated how they grounded their discoveries in practical recommendations; they don't just explain the phenomenon; they tell us how we can use it to our advantage in our personal and professional lives. While a few more concrete examples of people who have proactively implemented their suggestions would have helped, the book is still really interesting and surprisingly practical."
— Lain (4 out of 5 stars)
" Much better than expected. Thought it would be piggybacking on the success of one-syllable pseudo-social science books (e.g. Blink, Drive). The numerous details and insights made up for my prejudging. "
— Dante, 1/24/2014" Had that exact moment the first time Charles opened his mouth. I couldn't even see his face. It was the way he chose the words...or the way he said them...something about the wavelength they travelled...I dunno...I just thought "Who IS that?" "
— Amanda, 1/9/2014" very similar to Malcolm Gladwell's style of writing and previous books "
— Sandra, 1/7/2014" A psychological study of why people click. A short book, but still a little long for the topic. It's an okay, fast read "
— Elaine, 1/2/2014" Light on substance, but an enjoyable reminder that to be liked we just need to find common ground and work toward lifting both parties. "
— Doug, 12/28/2013" A quick, fascinating read about the elements that contribute to making relationships "click", whether at work, school, or in love. Wouldn't have minded reading more case studies, they were very interesting. "
— Kasandra, 12/27/2013" This was an intriguing book on the reasons some people just seem to click with others. It also gives you ways that you can use the science of relating to others to help you in business and personal settings. Fascinating read! "
— Fran, 12/21/2013" Exciting topic, but fairly pedestrian. I felt there was a lot of talking around the subject, but no further synthesis. It was like watching an episode of Nova-made for the masses. "
— Christa, 12/16/2013" Good material based on real research. Somehow, as much as I got out of the book, I came away feeling a bit hungry still. "
— Steven, 11/30/2013" It was pretty good. Interesting insight into instant connections and "Self-Monitors". "
— Anthony, 10/14/2013" None of the information presented here is groundbreaking, but it is explained in easy-to-digest examples. I particularly liked the chapter on proximity and the University of Florida's '04s. "
— Chris, 7/5/2013" Life is about relationships, and successful relationships make everything more enjoyable and smooth. This book gives great insight into forming stronger relationships, quicker. It's not one of those feel good, fuzzy books. "
— Cory, 6/1/2013" Pop psychology at its poppiest. "
— Andrew, 5/4/2013" It's a nice book but not as good as the authors' Sway. Unfortunately, the Brafman brothers fell into the trap of belaboring the point in order to pad what could be a thinner and more concise volume. "
— Leesy, 12/25/2012" It was OK. Not as well written as the Malcolm Gladwell books. "
— Trisha, 11/23/2012" It was pretty good; but it didn't go far enough. It doesn't research or give information on how to be the person to make relationships click. "
— Susan, 10/17/2012" An entertaining, easy read that is mostly common sense but offers a unique perspective. "
— Kupie, 7/26/2012" Enjoyed reading this---reinforces what we already know about " clicking with people" "
— Brenda, 7/21/2012" Compels you to wonder about daily experiences - gives you a scientific insight into the chemical reactions in our systems! "
— Anupama, 3/23/2012" Great book. Read my review on my blog! "
— Paddy, 3/20/2012" Fascinating study on forming relationships. At times, a little too indepth research for me, but overall very interesting. "
— Michelle, 7/2/2011" Brafman books are never particularly challenging to read or deep, but they offer a variety of anecdotes and studies that make the concepts and theoretical ideas easily digestible. You can also crank through such books in a just a few hours. "
— Zak, 6/15/2011" Brafman books are never particularly challenging to read or deep, but they offer a variety of anecdotes and studies that make the concepts and theoretical ideas easily digestible. You can also crank through such books in a just a few hours. "
— Zak, 5/18/2011" Interesting. Quick read. Doesn't delve real deep in to the topic of how people connect. Most of what they stated was obvious. But the stories were interesting. "
— Blake, 5/15/2011" Exciting homework!<br/><br/>A really interesting/quick read. The Brafman brothers take a careful look at human connection and the elements that lead to "clicking." "
— Glynnis, 4/26/2011" Click helps to clarify some of the circumstances surrounding the mystery of why certain people are so in sync from the uptake. Possibly the best thing about this book are the studies the authors have chosen to reinforce their assumptions. They are enlightening as well as entertaining. "
— Jason, 2/7/2011" It was pretty good. Interesting insight into instant connections and "Self-Monitors". "
— Anthony, 1/19/2011" More about people who instantly connect than about how to do so<br/> "
— Tina, 12/22/2010" Some interesting anecdotes and studies attempting to explain why we "click" or what the authors called "quick-set intimacy." There's nothing earth-shattering in this one, but a few moments that resonated and made me think, "yeah. that's happened to me." "
— Dave, 12/17/2010" This book provided a really good description for many of the reasons why people connect. I learned quite about about myself. "
— Heidi, 12/12/2010" Good material based on real research. Somehow, as much as I got out of the book, I came away feeling a bit hungry still. "
— Steven, 12/9/2010" Light on substance, but an enjoyable reminder that to be liked we just need to find common ground and work toward lifting both parties. "
— doug, 12/1/2010Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco.
Rom Brafman holds a PhD in psychology and has taught university courses in personality and personal growth. His current research interests focus on the dynamics of interpersonal relationships. He has a private practice in Palo Alto, California.
Rob Shapiro is a musician, writer, voice actor, and Earphones Award–winning narrator. He performed several seasons of radio comedy on Minneapolis Public Radio and voiced the titular lion in Leo the Lion. He is a musician and composer with his critically acclaimed band Populuxe. He is also a business consultant and software system designer.