Storynomics: Story-Driven Marketing in the Post-Advertising World Audiobook, by Robert McKee Play Audiobook Sample

Download Storynomics: Story-Driven Marketing in the Post-Advertising World Audiobook

Storynomics: Story-Driven Marketing in the Post-Advertising World Audiobook, by Robert McKee Play Audiobook Sample
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Author: Robert McKee, Thomas Gerace Narrator: Narrator Info Added Soon Publisher: Hachette Book Group Audio Length: Release Date: March 2018 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781549167454

Publisher Description

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.

Robert McKee’s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.

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About the Author

Robert McKee teaches his Story seminar to sold-out auditoriums in Los Angeles, New York, London, and film capitals throughout the world. A Fulbright Scholar, this award-winning film and television writer has also served as project and talent development consultant to major production companies such as TriStar and Golden Harvest Films. He lives in Los Angeles and Cornwall, England.