Publisher Description
One of the most successful entrepreneurs in the automotive world, Robert “Bob” McKee writes about his incredible journey in What a Ride: From Boardwalk to Boardroom – A Hustler’s Insights into Business and Life. From a youth spent running gaming booths along the Jersey shore to building Autogeek and McKee’s 37 into some of the most respected brands in the business, this informative and entertaining book discusses all the triumphs and travails he experienced over the years including his work with motoring luminaries like Barry Meguiar, Wayne Carini, Dennis Gage, Mike Phillips, AJ Janic and Cristy Lee. Filled with important lessons about business and life, this is one autobiography that is certain to please gearheads of all ages.
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About the Authors
Robert McKee teaches his Story seminar to sold-out auditoriums in Los Angeles, New York, London, and film capitals throughout the world. A Fulbright Scholar, this award-winning film and television writer has also served as project and talent development consultant to major production companies such as TriStar and Golden Harvest Films. He lives in Los Angeles and Cornwall, England.