Extended Audio Sample

Download The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Audiobook

Extended Audio Sample The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do, by Clotaire Rapaille Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (833 ratings) (rate this audio book) Author: Clotaire Rapaille Narrator: Barrett Whitener Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Regular Price: $24.98 Add to Cart
— or —
FlexPass™ Price: $13.95$5.95$5.95 for new members!
Add to Cart learn more )

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These culture codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these codes and achieve new understanding of why we do the things we do.

Rapaille has used the culture code to help Chrysler build the PT Cruiser, the most successful American car launch in recent memory, helped Procter & Gamble design its campaign for Folger’s coffee, one of the longest-lasting and most successful advertising campaigns. He has helped GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal improve their bottom line at home and abroad. Now in this audiobook he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.

Understanding the codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.

Download and start listening now!

abbu

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Markham | 2/19/2014

    " This is a great book. It seems to be the bottom line in marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Rebecca | 2/12/2014

    " Interesting! Different cultures see Money, Work, Marriage, Food in different ways. The only disappointment was he mostly only talked about the US, France and England, and being French, had a bias. I would love to see this books written about Mexico and China. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Karen | 2/7/2014

    " Interesting perspective on cultural differences and how these relate to our consumer behaviour. However, I am not sure the author took into consideration that each generation brings "new history" and subtle new cultural norms, so I think these ideas have a theoretical expiry date. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Aleksey | 2/6/2014

    " Very powerful book. The author - a psychologist - built on Jungian archetypes and came up with a theory that our earliest experiences, combined with the emotions that we felt during the experiences, leave imprints on our psyche. Throughout our life we subconsciously use these imprints when making decisions. By understanding the imprints, which vary between cultures, we can better understand our own culture and ourselves. "

  • > Show All
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations