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Download The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Audiobook

Extended Audio Sample The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Audiobook, by Clotaire Rapaille Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (833 ratings) (rate this audio book) Author: Clotaire Rapaille Narrator: Barrett Whitener Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2011 ISBN: 9781596598768
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These culture codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser, the most successful American car launch in recent memory, helped Procter & Gamble design its campaign for Folger's coffee, one of the longest-lasting and most successful advertising campaigns. He has helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. Now, in this audiobook he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.

Understanding the "codes "gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all. Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Markham | 2/19/2014

    " This is a great book. It seems to be the bottom line in marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Rebecca | 2/12/2014

    " Interesting! Different cultures see Money, Work, Marriage, Food in different ways. The only disappointment was he mostly only talked about the US, France and England, and being French, had a bias. I would love to see this books written about Mexico and China. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Karen | 2/7/2014

    " Interesting perspective on cultural differences and how these relate to our consumer behaviour. However, I am not sure the author took into consideration that each generation brings "new history" and subtle new cultural norms, so I think these ideas have a theoretical expiry date. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Aleksey | 2/6/2014

    " Very powerful book. The author - a psychologist - built on Jungian archetypes and came up with a theory that our earliest experiences, combined with the emotions that we felt during the experiences, leave imprints on our psyche. Throughout our life we subconsciously use these imprints when making decisions. By understanding the imprints, which vary between cultures, we can better understand our own culture and ourselves. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 John | 2/5/2014

    " A good book on how to market you products based on cultural aspects "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Adam Goyer | 1/27/2014

    " I now understand what it means to be an American. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alexander | 1/18/2014

    " This book inspires thinking a lot as it underlines the importance of Cultural Fundaments in the understanding of how consumers perceive products, services or anything that companies, governments or any other institution offer them "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Fernando Hazzan | 1/13/2014

    " Great insights about the American culture in a unique approach. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Catherine Teh 陳婉然 | 12/13/2013

    " Intriguing, interesting, revealing, brilliantly evil! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 rob | 12/5/2013

    " This book points out the emotional subtext behind why we do some of the things we do in our culture. It was an interesting read. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Josette Curtis | 6/19/2013

    " Fascinating perspectives on differences between American and European cultures. Must-read for anyone traveling to Western Europe! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Susan Ashley | 6/5/2013

    " Very interesting - wish that it had more on non-american cultures but this methodology and code is fascinating. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Anita | 5/19/2012

    " Good book if you're a marketer. Or if, when you live abroad, you want to understand why you don't get foreign cultures. Best code in here is America is code for John Wayne in Germany. "Don't shoot first!" "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pap Khanthiwa | 9/21/2011

    " I find this book really inspiring, funny, simple, and straight to the point. I can hardly enjoy any non fiction, but this one I really like... "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Sheri | 5/21/2011

    " This book is not what I expected- the focus is all on the U.S., where I was hoping it would be more about cultures in other countries. I lost interest fast on this one. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kimberli | 3/29/2011

    " So far it is GREAT!!! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Karen | 10/3/2010

    " Interesting perspective on cultural differences and how these relate to our consumer behaviour. However, I am not sure the author took into consideration that each generation brings "new history" and subtle new cultural norms, so I think these ideas have a theoretical expiry date. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Michelle | 8/19/2010

    " Was an interesting way to look at the relationship between people and things from the perspective of culture and how marketing based on this relationship will influence people's decisions to buy. Would have been more interesting if more of the differences between cultures had been presented. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ishmael | 3/29/2010

    " A little general and somewhat smug/simplistic way to see the world. There are some truth to what he writes but for the most part generalizing is a huge thing in this "French" book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Anita | 2/20/2010

    " Good book if you're a marketer. Or if, when you live abroad, you want to understand why you don't get foreign cultures. Best code in here is America is code for John Wayne in Germany. "Don't shoot first!" "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michelle | 12/13/2009

    " Not as well written as a Malcolm Gladwell book, but super interesting subject matter! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Falcon | 8/9/2009

    " This guy is hilarious but brilliant. Wicked sense of humor, an interesting read for a Marketer working with international branding. There's no one quite like Rapaille. "

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About the Author

Dr. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide. He has written more than fourteen books, including Culture Code, 7 Secrets of Marketing in a Multi-Cultural World, Wisdom of Madness, and many others. He is a sought-after lecturer on creativity, communication, and cultural literacy and has taught at a number of universities worldwide. Rapaille lives in Tuxedo Park, New York.

About the Narrator

Barrett Whitener has been narrating audiobooks since 1992. His recordings have won several awards, including the prestigious Audie and seven Earphones Awards. AudioFile magazine has named him one of the Best Voices of the Century. He lives in Washington, DC.