The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Audiobook

" This is a great book. It seems to be the bottom line in marketing. "

" Interesting! Different cultures see Money, Work, Marriage, Food in different ways. The only disappointment was he mostly only talked about the US, France and England, and being French, had a bias. I would love to see this books written about Mexico and China. "

" Interesting perspective on cultural differences and how these relate to our consumer behaviour. However, I am not sure the author took into consideration that each generation brings "new history" and subtle new cultural norms, so I think these ideas have a theoretical expiry date. "

" A good book on how to market you products based on cultural aspects "

" I now understand what it means to be an American. "

" This book inspires thinking a lot as it underlines the importance of Cultural Fundaments in the understanding of how consumers perceive products, services or anything that companies, governments or any other institution offer them "

" Great insights about the American culture in a unique approach. "

" Intriguing, interesting, revealing, brilliantly evil! "

" This book points out the emotional subtext behind why we do some of the things we do in our culture. It was an interesting read. "

" Fascinating perspectives on differences between American and European cultures. Must-read for anyone traveling to Western Europe! "

" Very interesting - wish that it had more on non-american cultures but this methodology and code is fascinating. "

" Good book if you're a marketer. Or if, when you live abroad, you want to understand why you don't get foreign cultures. Best code in here is America is code for John Wayne in Germany. "Don't shoot first!" "

" I find this book really inspiring, funny, simple, and straight to the point. I can hardly enjoy any non fiction, but this one I really like... "

" This book is not what I expected- the focus is all on the U.S., where I was hoping it would be more about cultures in other countries. I lost interest fast on this one. "

" So far it is GREAT!!! "

" Interesting perspective on cultural differences and how these relate to our consumer behaviour. However, I am not sure the author took into consideration that each generation brings "new history" and subtle new cultural norms, so I think these ideas have a theoretical expiry date. "

" Was an interesting way to look at the relationship between people and things from the perspective of culture and how marketing based on this relationship will influence people's decisions to buy. Would have been more interesting if more of the differences between cultures had been presented. "

" A little general and somewhat smug/simplistic way to see the world. There are some truth to what he writes but for the most part generalizing is a huge thing in this "French" book. "

" Good book if you're a marketer. Or if, when you live abroad, you want to understand why you don't get foreign cultures. Best code in here is America is code for John Wayne in Germany. "Don't shoot first!" "

" Not as well written as a Malcolm Gladwell book, but super interesting subject matter! "

" This guy is hilarious but brilliant. Wicked sense of humor, an interesting read for a Marketer working with international branding. There's no one quite like Rapaille. "