one of the world’s most famous and admired business leaders, argues that it’s
time to turn capitalism upside down—to shift our values from an exclusive focus
on profit to also caring for people, communities, and the planet
As he writes:
“It’s a vibrant and definite sea change from the way business was always done,
when financial profit was a driving force. Today, people aren’t afraid to say, Screw
business as usual!—and show they mean it.
“It’s amazing how
I keep coming across the same message, from bustling global cities to the
townships of South Africa to small villages in India to G8 climate conferences.
coincidence that so many people are talking about the same thing. There’s a
real buzz in the air. Change is happening.
associate me with challenges, with trying to break records while sailing the
Atlantic or flying in a jet stream in a balloon or going into space with Virgin
Galactic. But this book isn’t just about fun and adventure and exceeding one’s
wildest dreams. It’s a different kind of business book. It’s about revolution.
My message is a simple one: business as usual isn’t working. In fact, business
as usual is wrecking this planet. Resources are being used up; the air, the
sea, the land are all heavily polluted. The poor are getting poorer. Many are
dying of starvation or because they can’t afford a dollar a day for lifesaving
“But my message
is not all doom and gloom. I will describe how I think business can help fix
things and create a more prosperous world for everyone. I happen to believe in
business because I believe that business is a force for good. By that I mean
that doing good is good for business.
“Doing the right thing can be profitable. I
will show how this works step by step in the following pages. It’s the core
message of this book. I often say, ‘Have fun and the money will come.’ I still
believe that, but now I am saying, ‘'Do good, have fun and the money will
come.’” Download and start listening now!