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3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (289 ratings) (rate this audio book) Author: Richard Branson Narrator: Sean Pratt, Lloyd James Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2013 ISBN: 9781469086248
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RICHARD BRANSON, one of the world's most
famous and admired business leaders, argues that it's time to turn capitalism
upside down-to shift our values from an exclusive focus on profit to also
caring for people, communities and the planet



As he writes:


"It's a vibrant and definite sea change from the way business was
always done, when financial profit was a driving force. Today, people aren't
afraid to say, Screw business as usual!-and show they mean it.



"It's amazing
how I keep coming across the same message, from bustling global cities to the
townships of South Africa to small villages in India to G8 climate
conferences.



"It's no coincidence that so many people are talking about the same thing.
There's a real buzz in the air. Change is happening.



"People often associate me with challenges, with trying to break
records while sailing the Atlantic or flying in a jet stream in a balloon or
going into space with Virgin Galactic. But this book isn't just about fun and
adventure and exceeding one's wildest dreams. It's a different kind of
business book. It's about revolution. My message is a simple one: business as
usual isn't working. In fact, business as usual is wrecking this planet.
Resources are being used up; the air, the sea, the land are all heavily
polluted. The poor are getting poorer. Many are dying of starvation or
because they can't afford a dollar a day for lifesaving medicine.



"But my message is
not all doom and gloom. I will describe how I think business can help fix
things and create a more prosperous world for everyone. I happen to believe
in business because I believe that business is a force for good. By that I
mean that doing good is good for business." Download and start listening now!

amri

Quotes & Awards

  • “A tantalizing glimpse into the workings of the global elite.”

    Economist

  • Screw Business As Usual inspires when its author casts himself as corporate arbiter, spotlighting companies that already abide by his Capitalism 24902 principles.”

    Businessweek

  • “[Branson’s] stories are told candidly with humor. I loved every word.”

    Metro (Canada)

  • “Virgin CEO Richard Branson offers a stirring vision for a ‘new capitalism’ that makes doing good for society a top business priority...Long known for thinking big, Branson certainly does not disappoint in this heartfelt...view of socially engaged business...Inspiring.”

    Kirkus Reviews

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Toppy | 1/13/2014

    " This was an uplifting read full of wonderful stories of people 'doing good'. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Seth Cochran | 10/29/2013

    " Branson is solid and the work that Virgin Unite and Virgin have done is smart business and socially positive. If you want to understand the future of business - do good to do well, this is a book for you! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Blake King | 10/14/2013

    " It is a good book with a great message. Every company should have a give back agenda. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Richard | 10/13/2013

    " Richard Branson through out the book argues the benefits and need for a sustainable business. Branson gives examples/ causes through out. however if you are looking for ideas, take out green book on sustainable business. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Tihomir | 9/27/2013

    " It was an amazing books which is usual for Sir Richard Branson's reads. I was really proud when I read in the book about an organization which I'm also involved. Great ideas which belong to the future of leadership and businesses all over the world. Definitely I will read it more than once. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Peyton | 9/21/2013

    " Great insights into changing the world while making a good living. I'd no idea how involved in social activism Branson is, or how his political beliefs have influenced his business. If you think Richard Branson is all flash and no depth, then read this to get a more accurate view of him. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Julie Trell | 9/9/2013

    " Very inspiring! All businesses should think about doing business from day 1. Great model to pull from. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Brent Barrett | 7/6/2013

    " A series of unrelated stories of rich people doing good things. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Carolin | 5/26/2013

    " interesting case studies "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eric | 3/13/2013

    " Reinforces the need to bring diverse groups together for dialogue and communication to solve problems as well as the need for business (as well as other sectors) to look to do good. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steve Kamb | 2/20/2013

    " Enjoyable read, but not nearly as great as "Losing My Virginity" "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Luigi | 1/28/2013

    " I love Branson, but I have to say, whilst this was an easy read, I found the message getting a bit repetitive. I think it would have made a great article or perhaps an inspiring Ted talk or video, but it went on a little long for me. "

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About the Author
Author Richard Branson

Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business Screw It, Let’s Do It and Business Stripped Bare were international bestsellers. He is also the author of Reach for the Skies and Screw Business as Usual.

About the Narrators

Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.