This is a book on leadership from someone who has never read a book on leadership in his life.
While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way."
This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you."
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Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business Screw It, Let’s Do It and Business Stripped Bare were international bestsellers. He is also the author of Reach for the Skies and Screw Business as Usual.
Gildart Jackson’s acting credits span the stage and screen. He is most often recognized for his roles as Gideon on Charmed and Simon Prentiss on General Hospital. He has also starred in numerous television shows, including CSI and Vegas, and he played the lead in the highly acclaimed independent feature film You, directed by his wife, Melora Hardin.