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Scientific Advertising Audiobook, by Claude C. Hopkins Play Audiobook Sample

Scientific Advertising Audiobook

By: Claude C. Hopkins
Scientific Advertising Audiobook, by Claude C. Hopkins Play Audiobook Sample
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Read By: Paul Jones Publisher: Author's Republic Listen Time: at 1.0x Speed 1.33 hours at 1.5x Speed 1.00 hours at 2.0x Speed Release Date: September 2019 Format: Unabridged Audiobook ISBN: 9781518966811
3.9935714285714285714285714286 out of 53.9935714285714285714285714286 out of 53.9935714285714285714285714286 out of 53.9935714285714285714285714286 out of 53.9935714285714285714285714286 out of 5 (3.99) - 154 listener ratings
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Quick Stats About this Audiobook

Total Audiobook Chapters:

23

Longest Chapter Length:

09:07 minutes

Shortest Chapter Length:

18 seconds

Average Chapter Length:

05:23 minutes

Audiobooks by this Author:

3

Other Audiobooks Written by Claude C. Hopkins: > View All...

La Publicité Scientifique Audibook, by Claude C. Hopkins
My Life in Advertising Audibook, by Claude C. Hopkins

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Publisher Description

This is the complete and unabridged audiobook Scientific Advertising read from the original book by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many Advertising and Internet Marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within you'll be more able to avoid paying for ineffective advertising.

Download and start listening now!

"I'm definitely going to need to read this one over a few times. It is jam-packed with useful information... sometimes almost seemingly hidden in a mid-paragraph phrase. Jam-packed I tell you!"

— Richard (4 out of 5 stars)

Scientific Advertising Listener Reviews

Overall Performance: 3.875 out of 53.875 out of 53.875 out of 53.875 out of 53.875 out of 5 (3.88)
5 Stars: 3
4 Stars: 2
3 Stars: 2
2 Stars: 1
1 Stars: 0
Narration: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
5 Stars: 0
4 Stars: 0
3 Stars: 0
2 Stars: 0
1 Stars: 0
Story: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
5 Stars: 0
4 Stars: 0
3 Stars: 0
2 Stars: 0
1 Stars: 0
Write a Review
  • Overall Performance: 2 out of 52 out of 52 out of 52 out of 52 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " Almost no examples in the book, making it a difficult read. Yet, it manages to give a brief insight on the advertising do's and don'ts! Sort of disappointing... "

    — Shivam, 5/16/2013
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " Great book with a very rational view on advertisement. "

    — Alex, 12/7/2012
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " really old, but about 80% is still true today. Due to brevity and the success of Claude C Hopkins as a copywriter this is a must read if you're involved in any form of marketing. "

    — Tom, 12/6/2010
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " This book is, not for nothing, the number 1 book anyone that has someting to do with marketing has to read 7 times before proceeding. "

    — Daniel, 4/21/2010
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " it's a classic for a reason "

    — David, 5/13/2009
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " I liked this for what it was.. a lot of his thoughts and methods were extremely innovative at the time. I really appreciated it for that reason. A lot of it is not so innovative anymore, but still extremely interesting. "

    — Emily, 3/12/2009
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " This book will make you a lot of money if you are in sales or marketing. Hopkins is genius. "

    — John, 3/6/2009
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " Interesting guy. Not the best writer, but a pretty good advertiser. Now I know why BB&T's slogan annoys me so much! "

    — Jason, 1/13/2009