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Download Scientific Advertising Audiobook (Unabridged)

Extended Audio Sample Scientific Advertising (Unabridged), by Claude C. Hopkins
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (145 ratings) (rate this audio book) Author: Claude C. Hopkins Narrator: Core Media Production Publisher: Core Media Productions Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a must-read book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is playing on the safe side of a hundred to one shot.

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Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Shivam | 5/16/2013

    " Almost no examples in the book, making it a difficult read. Yet, it manages to give a brief insight on the advertising do's and don'ts! Sort of disappointing... "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Alex Boerger | 12/7/2012

    " Great book with a very rational view on advertisement. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Richard Stephenson | 6/30/2012

    " I'm definitely going to need to read this one over a few times. It is jam-packed with useful information... sometimes almost seemingly hidden in a mid-paragraph phrase. Jam-packed I tell you! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Tom | 12/6/2010

    " really old, but about 80% is still true today. Due to brevity and the success of Claude C Hopkins as a copywriter this is a must read if you're involved in any form of marketing. "

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