This is the complete and unabridged audiobook Scientific Advertising read from the original book by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many Advertising and Internet Marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within you'll be more able to avoid paying for ineffective advertising.
Download and start listening now!
"I'm definitely going to need to read this one over a few times. It is jam-packed with useful information... sometimes almost seemingly hidden in a mid-paragraph phrase. Jam-packed I tell you!" — Richard (4 out of 5 stars)
"I'm definitely going to need to read this one over a few times. It is jam-packed with useful information... sometimes almost seemingly hidden in a mid-paragraph phrase. Jam-packed I tell you!"
" Almost no examples in the book, making it a difficult read. Yet, it manages to give a brief insight on the advertising do's and don'ts! Sort of disappointing... "
" Great book with a very rational view on advertisement. "
" really old, but about 80% is still true today. Due to brevity and the success of Claude C Hopkins as a copywriter this is a must read if you're involved in any form of marketing. "
" This book is, not for nothing, the number 1 book anyone that has someting to do with marketing has to read 7 times before proceeding. "
" it's a classic for a reason "
" I liked this for what it was.. a lot of his thoughts and methods were extremely innovative at the time. I really appreciated it for that reason. A lot of it is not so innovative anymore, but still extremely interesting. "
" This book will make you a lot of money if you are in sales or marketing. Hopkins is genius. "
" Interesting guy. Not the best writer, but a pretty good advertiser. Now I know why BB&T's slogan annoys me so much! "
Audiobooks Were Restored to Your Cart
[ShoppingCartItemsAddedOnMerge] audiobook(s) were left in your cart from a previous visit, and saved to your account for your convenience. You may view or remove these audiobooks on the shopping cart page.