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Download Scientific Advertising Audiobook

Extended Audio Sample Scientific Advertising Audiobook, by Claude C. Hopkins Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (145 ratings) (rate this audio book) Author: Claude C. Hopkins Narrator: Paul Jones Publisher: Author's Republic Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2017 ISBN: 9781518966811
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This is the complete and unabridged audiobook Scientific Advertising read from the original book by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a “must-read” book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you’ll never waste money on ineffective advertising again.

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Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Shivam | 5/16/2013

    " Almost no examples in the book, making it a difficult read. Yet, it manages to give a brief insight on the advertising do's and don'ts! Sort of disappointing... "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Alex Boerger | 12/7/2012

    " Great book with a very rational view on advertisement. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Richard Stephenson | 6/30/2012

    " I'm definitely going to need to read this one over a few times. It is jam-packed with useful information... sometimes almost seemingly hidden in a mid-paragraph phrase. Jam-packed I tell you! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tom | 12/6/2010

    " really old, but about 80% is still true today. Due to brevity and the success of Claude C Hopkins as a copywriter this is a must read if you're involved in any form of marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Daniel | 4/21/2010

    " This book is, not for nothing, the number 1 book anyone that has someting to do with marketing has to read 7 times before proceeding. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 David | 5/13/2009

    " it's a classic for a reason "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Emily | 3/12/2009

    " I liked this for what it was.. a lot of his thoughts and methods were extremely innovative at the time. I really appreciated it for that reason. A lot of it is not so innovative anymore, but still extremely interesting. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 John | 3/6/2009

    " This book will make you a lot of money if you are in sales or marketing. Hopkins is genius. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jason | 1/13/2009

    " Interesting guy. Not the best writer, but a pretty good advertiser. Now I know why BB&T's slogan annoys me so much! "

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