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Presentation Advantage: How to Inform and Persuade Any Audience Audiobook
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The average attention span of an adult is eight seconds—eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You’re competing with a slew of activities demanding their attention—email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you’ll stop having unproductive meetings and wasted time. In Presentation Advantage, FranklinCovey outlines its “Connect Model,” the mental model that allows you to connect with the message, yourself, and the audience during any presentation by: Structuring relevant and purpose-driven messages Understanding how our brains best synthesize and remember key information Using visuals such as PowerPoint to inspire instead of torture your audience Aligning your message, body language, and tone of voice for a powerful delivery Whether to one person or one hundred, effective presenting is today’s top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.
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“FranklinCovey’s Presentation Advantage is a well-organized, comprehensive guide that steps you through the process of creating and delivering a highly effective presentation. It’s a necessary and fundamental read for anyone who is involved in the presentation process.”
— Michael E. Fox, president, Dainippon Screen USA
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“FranklinCovey’s Presentation Advantage gives you the tools to be a masterful and confident presenter and helps you to gain that competitive advantage in persuading your audiences to listen and take action.”
— Regina R. Testa, VP, marketing, US GCO, Xerox Corporation -
“This is a must-read for all managerial and executive level team members…no, for anybody who wants to be heard!”
— Paul Schwartz, president and CEO, ThermoLift, Inc., and serial entrepreneur -
“Anyone looking to truly connect with an audience will treasure this book because it provides an easy, pragmatic process to become an effective communicator, an essential skill for any professional.”
— Colleen Dockendorf, vice president of human resources, Ryan Companies US, Inc.
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About the Authors
Kory Kogon is FranklinCovey’s global practice leader for productivity, focusing her research and content development around time management, project management, and communication skills. In addition to coauthoring The 5 Choices, she is one of the authors of Project Management for the Unofficial Project Manager and Presentation Advantage. Prior to FranklinCovey, she spent six years as the executive vice president of Worldwide Operations for AlphaGraphics, Inc.
Dr. Breck England is senior product architect and writer-in-chief for FranklinCovey. As a senior consultant, Breck has twenty-five years of field experience in helping some of the world’s prime corporations become more effective in leadership and communication. He has directed projects for some 200 organizations around the world, including Bristol-Myers Squibb, Bank of America, GE, AT&T, Groupe Bull, Hoffmann-La Roche, Chevron, and Lawrence-Livermore Laboratories.
Julie Schmidt is a regional practice leader for FranklinCovey’s Productivity Practice, partnering with the Northeast and Southeast US and Canada regions. She is a subject matter expert (SME) on The 5 Choices to Extraordinary Productivity, Project Management Essentials for the Unofficial Project Manager, and Presentation Advantage.
About the Narrators
Lloyd James (a.k.a. Sean Pratt) has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and nominations for the Audie Award and the Voice Arts Award. He holds a BFA degree in acting from Santa Fe University, New Mexico.
Marguerite Gavin is a seasoned theater veteran, a five-time nominee for the prestigious Audie Award, and the winner of numerous AudioFile Earphones and Publishers Weekly awards. She has been an actor, director, and audiobook narrator for her entire professional career. With over four hundred titles to her credit, her narration spans nearly every genre, from nonfiction to mystery, science fiction, fantasy, romance, and children’s fiction. AudioFile magazine says, “Marguerite Gavin…has a sonorous voice, rich and full of emotion.”