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Persuasion Equation: The Subtle Science of Getting Your Way Audiobook
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How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation—a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say “yes” and learn how to win trust, use language strategically, perfect the five-step persuasion process, and so much more. From crafting compelling emails to convincing a colleague to nail the big presentation, Persuasion Equation is your personal recipe for success.
You’ll also learn how to use precise combinations of quantitative and qualitative reasoning to target the logical, financial, and emotional sides of an issue, so that buy-in is truly three dimensional.
There is no magic or secret to getting the agreement and cooperation you need for success. Just a dynamic process suited to any business situation, in any industry, and at any level. It’s logical, it’s clear, and it always works.
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“My educated guess is that there are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that’s just as important, though: how to conduct yourself with grace and integrity when things don’t go your way.”
— Daniel H. Pink, bestselling author of To Sell Is Human
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“Rodgers, principal partner of the Peak Performance Business Group, arms readers with the powers of persuasion to land that new client or elusive promotion…Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to ‘yes’ in the corporate world.”
— Publishers Weekly -
My educated guess is that there are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that's just as important, though: how to conduct yourself with grace and integrity when things don't go your way.
— Daniel H. Pink, best-selling author of To Sell Is Human and Drive -
“Anyone in a role that requires advocacy and influence would benefit from the practical advice Mark Rodgers offers in Persuasion Equation.”
— Steve King, executive director of the University of Wisconsin School of Business
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About Mark Rodgers
Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops, and averages more than two hundred presentations a year. He is the author of Accelerate the Sale! and pens the Persuasion Matters blog.
About Don Hagen
Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.