How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation—a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say “yes” and learn how to win trust, use language strategically, perfect the five-step persuasion process, and so much more. From crafting compelling emails to convincing a colleague to nail the big presentation, Persuasion Equation is your personal recipe for success.
You’ll also learn how to use precise combinations of quantitative and qualitative reasoning to target the logical, financial, and emotional sides of an issue, so that buy-in is truly three dimensional.
There is no magic or secret to getting the agreement and cooperation you need for success. Just a dynamic process suited to any business situation, in any industry, and at any level. It’s logical, it’s clear, and it always works.
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“My educated guess is that there are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that’s just as important, though: how to conduct yourself with grace and integrity when things don’t go your way.”
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Daniel H. Pink, bestselling author of To Sell Is Human