Persuade suggests 5 categories of persuasion and 54 elements that will work magically to persuade people of your points as long as you have a basic foundation of authenticity in your point of view as well as truthfulness in your beliefs.
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Deaver Brown is an author and entrepreneur. He is a graduate of Harvard Business School, and his books include Crucial Conversations, Presidential Wisdom, George Washington: Farewell Address, and numerous others.
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