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Howard Behar Audio Books

Howard Behar is the former president of Starbucks Coffee Company North America and Starbucks Coffee International. He joined Starbucks in 1989 as vice president of sales and operations and oversaw the retail business growth from 28 stores to more than 400 stores in six years.

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The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First Audiobook, by Howard Behar
Extended Sample The Magic Cup by Howard Behar
It’s Not about the Coffee: Leadership Principles from a Life at Starbucks Audiobook, by Howard Behar
Extended Sample It’s Not about the Coffee by Howard Behar
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