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Download Inside the Box: A Proven System of Creativity for Breakthrough Results Audiobook

Extended Audio Sample Inside the Box: A Proven System of Creativity for Breakthrough Results, by Drew Boyd, Jacob Goldenberg Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Drew Boyd, Jacob Goldenberg Narrator: David Drummond Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The traditional attitude toward creativity in the American business world is to “think outside the box ”: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally.

Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking “inside the box,” working in one’s familiar world to create new ideas independent of specific problems. 

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.

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Quotes & Awards

  • “Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential.”

    Dan Ariely, New York Times bestselling author of Predictably Irrational

  • “What’s Inside the Box? In this case, a remarkably original way of thinking about and implementing creativity in the workplace. If you’re interested in gaining a competitive edge over your rivals, open this package (of truly impressive insights) first.” 

    Robert B. Cialdini, New York Times bestselling coauthor of Yes!

  • “Many books are written on the topic of stimulating creativity, but the practical examples provided here make Boyd and Goldenberg’s advice stand out from the crowd. A captivating and fun read that adds insight to product design.”

    Library Journal

  • “Innovation means a lot of things to a lot of people. Unfortunately, this can make it difficult to actually innovate—especially for big, established companies. Inside the Box uses very practical methods to take the mystery out of innovation and provides a road map for getting real results.”

    David Butler, vice president of innovation, Coca-Cola

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About the Author

Drew Boyd is a consultant in the fields of innovation, marketing, persuasion, and social media. He is assistant professor of marketing and innovation at the University of Cincinnati. He lives in Cincinnati, Ohio.