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Download In Search of the Obvious: The Antidote for Today’s Marketing Mess Audiobook

Extended Audio Sample In Search of the Obvious: The Antidote for Today’s Marketing Mess, by Jack Trout Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Jack Trout Narrator: Lloyd James, Sean Pratt Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The search for any marketing strategy is the search for the obvious.

In this audiobook, marketing guru, Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization or data mining, marketers should be searching for that simple, obvious differentiating idea. Marketers not looking for the obvious had better have a very low price. 

To bring these principles for finding the obvious to life, Trout finds obvious solutions to today’s troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer—which is why it will work.

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