"Giving great personalized customer service has always been the foremost goal in my family, but one thing we never lose sight of is that you can't possibly deliver great service if you don't treat your own associates right." So says Jack Mitchell, CEO of his family's astoundingly successful chain of clothing stores. In Hug Your People, he shares his secrets for creating happy employees, secrets as simple as they are revolutionary:
—Be NICE to them (and hire nice people to begin with)
—TRUST them (they deserve it and will work even harder and smarter to continue to earn that trust)
—Instill PRIDE in them (they are more productive when they are proud of their work)
—INCLUDE them (since you can't do it alone)
—Generously RECOGNIZE them (and not only with money—but don't be chintzy, either)
Hug Your People is filled with real stories about real people. Jack offers his principles on "hugging" your associates—whether they are the sales team, the cleaning staff, the delivery people, the backroom financial wizards, the marketing and advertising departments, or outsourced staff. Hug Your People is just what today's employees and managers need.
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"Very much enjoyed the sequel to Hug Your Customers. I would read anything Jack Mitchell wrote and his books are truly a must for anyone serious about improving their business, their team, or themselves. I put his principles to work every single day, at work and in my private life."
— Tina (4 out of 5 stars)
James Boles's slow-paced reading of this management lesson has a kinder, gentler tone, which is perfect for advice focused on the human side of managing a retail business.
— AudioFile" This book contains LOTS of ideas about how to create a positive work environment. If only more employers used some of these techniques.... hint, hint....... "
— Vicki, 4/15/2013" Includes how to screen during the hiring process for people who are enthusiastic, loyal, and team oriented, and who fit well with your other employees. "
— Angela, 3/29/2013" All of Jack Mitchell's books are for anyone who has employees who need motivation. This book inspires people to act. "
— Chrystal, 8/30/2012" The fact that, regardless of the good stories, this is a business book might have something to do with the fact that I didn't get halfway into it. Learned lessons on sales though! "
— Jessica, 7/22/2010" AMAZING book! Jack Mitchell has a lot to teach everyone about how to treat customers. It's a BIBLE for anyone in sales or a service industry. Must read! "
— Tina, 7/1/2010" Excelente enfoque de como un simple actocomercial se uede convertir en una relación para toda la vida. "
— Edgardo, 2/5/2009" Although much of this book may seem like common sense, reading about it in action as it applies to a high-end clothing store gave me new ideas as well. Also made me wish I lived in Connecticut and shopped at Mitchells and Richards! "
— Julie, 1/22/2009" Be good to your customers and they'll be good to you. "
— Daniel, 12/3/2008" Excellent points on how to go out of your way for the customer and really create a feeling of service and honor for them and even employees. "
— Lisa, 1/31/2008Jack Mitchell is the CEO of Mitchells, Richards, and Marshs, three of the most successful clothing stores in the business, and the author of the bestseller Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results. He graduated from Wesleyan University in 1961 and earned a master’s degree in Chinese history from the University of California, Berkeley. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.
James Boles is an accomplished audiobook narrator whose work includes such titles as Tulia: Race, Cocaine, and Corruption in a Small Texas Town by Nate Blakeslee and A Disorder Peculiar to the Country by Ken Kalfus. He is also an award-winning stage actor. He lives in Stratford, Connecticut.