Publisher Description
Revised and updated for the first time since original publication!
Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."
If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
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"Hug Your Customers can change your attitude and outlook while helping you become more successful. A must read!”
—
Larry Bossidy, CEO, Honeywell International, Inc.
About Jack Mitchell
Jack Mitchell is the CEO of Mitchells, Richards, and Marshs, three of the most successful clothing stores in the business, and the author of the bestseller Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results. He graduated from Wesleyan University in 1961 and earned a master’s degree in Chinese history from the University of California, Berkeley. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.