Google Executive Chairman and ex-CEO Eric Schmidt
and former SVP of Products Jonathan Rosenberg came to Google over a decade ago
as proven technology executives. At the time, the company was already well known
for doing things differently, reflecting the visionary—and frequently
contrarian—principles of founders Larry Page and Sergey Brin. If Eric and
Jonathan were going to succeed, they realized they would have to relearn
everything they thought they knew about management and business.
Today, Google is a global icon that regularly pushes
the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing
lessons that Eric and Jonathan learned as they helped build the company. The
authors explain how technology has shifted the balance of power from companies
to consumers, and that the only way to succeed in this ever-changing landscape
is to create superior products and attract a new breed of multifaceted
employees whom Eric and Jonathan dub “smart creatives.” Covering such
topics as corporate culture, strategy, talent, decision-making, communication,
innovation, and dealing with disruption, the authors illustrate management
maxims (“Consensus requires dissension,” “Exile knaves but fight for
divas,” “Think 10X, not 10%”) with numerous insider anecdotes from
Google’s history, many of which are shared here for the first time.
In an era when everything is speeding up, the best
way for businesses to succeed is to attract smart, creative people and give
them an environment where they can thrive at scale. How Google Works explains how to do just that.
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