Publisher Description
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.
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“Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional…It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful.”
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Erik Lounsbury, Editor Telemarketing® & Call Center Solutions™
About the Authors
Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular “Guerrilla Entrepreneur” column for Entrepreneur magazine. He currently lives in California.
Mark S. A. Smith, an internationally acclaimed speaker and writer on selling, has over three hundred articles published and is past president of the Colorado Speakers Association.
Orvel Ray Wilson is a speaker and seminar leader in the field of sales. He directs a consulting firm from his home in the Colorado mountains.
About Edward Lewis
Edward Lewis (a.k.a. David Hilder) is a stage, film, and television actor. He has narrated unabridged audiobooks for over eighteen years and has recorded more than two hundred titles, spanning works of fiction and nonfiction.