WhenGuerrilla Marketingwas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.
Guerrilla Marketing is the entrepreneur's marketing bible—and the book every small-business owner should have.
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"A lot of good advice but more helpful for entrepreneurs selling a service rather than a product." — Jillian (4 out of 5 stars)
"A lot of good advice but more helpful for entrepreneurs selling a service rather than a product."
“No matter what business you’re in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.”
“No one knows how to use the weapons of the trade better than industry expert Jay Levinson.”
“[Guerilla Marketing] effectively lays out the many options for small companies that can't afford to hire an advertising or PR agency and, more important, that want to conduct their own marketing”
“A source of inspiration for many independent entrepreneurs.”
“Resourceful, penny-wise marketing techniques.”
" An interesting read, if not somewhat out-of-date at this point. "
" General to specific ideas. "
" some good information "
" Marketing methods "
Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular “Guerrilla Entrepreneur” column for Entrepreneur magazine. He currently lives in California.
Edward Lewis (a.k.a. David Hilder) is a stage, film, and television actor. He has narrated unabridged audiobooks for over eighteen years and has recorded more than two hundred titles, spanning works of fiction and nonfiction.
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