In this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect to gain in a negotiation. Guerrilla Selling® tactics help you get the most out of any negotiation.
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“The ‘Guerrilla’ approach to business and life has become a classic. I’ve learned from the entire series…but this one is the best! Negotiating gives you the specifics for gaining a fair advantage. I love it.”
Jim Cathcart, author, The Acorn Principle
“To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book.”
— Mark Victor Hansen, coauthor, Chicken Soup for the Soul
“The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you’re at it, pray that your competition doesn’t read this book.”
— Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com
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About the Authors
Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular “Guerrilla Entrepreneur” column for Entrepreneur magazine. He currently lives in California.
Mark S. A. Smith, an internationally acclaimed speaker and writer on selling, has over three hundred articles published and is past president of the Colorado Speakers Association.
Orvel Ray Wilson is a speaker and seminar leader in the field of sales. He directs a consulting firm from his home in the Colorado mountains.
About Edward Lewis
Edward Lewis (a.k.a. David Hilder) is a stage, film, and television actor. He has narrated unabridged audiobooks for over eighteen years and has recorded more than two hundred titles, spanning works of fiction and nonfiction.