In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
Using case histories, tips from his own experience, and an all-important list of start-up contacts, Michael Levine passes his expert advice to anyone - whether it's a director of a free clinic, a manager of a local rock band, or a junior member of a law firm trying to climb the corporate ladder - who wants quick and ingenious methods to bridge the gap between the message and the public.
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"A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur." — Lori (4 out of 5 stars)
"A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur."
" some decent advice, a bunch of obvious stuff. "
Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.
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