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A Branded World: Adventures in Public Relations and the Creation of Superbrands Audiobook
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(2.95) - 21 listener ratings
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Publisher Description
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
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“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”
— Howard J. Rubenstein, President, Rubenstein Associates, Inc.
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“A terrific guide to the role that PR plays in marketing today.”
— Al Ries, author, The Fall of Advertising and the Rise of PR -
“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”
— Jack Trout, author, A Genie’s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius -
“Full of useful pointers.”
— Audiofile
A Branded World Listener Reviews
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" the new coke case study is dramatically trite and overused in this book "
— Tai, 10/7/2007
About Michael Levine
Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.
About Lloyd James
Lloyd James (a.k.a. Sean Pratt) has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and nominations for the Audie Award and the Voice Arts Award. He holds a BFA degree in acting from Santa Fe University, New Mexico.