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Extended Audio Sample A Branded World: Adventures in Public Relations and the Creation of Superbrands, by Michael Levine Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (20 ratings) (rate this audio book) Author: Michael Levine Narrator: Lloyd James Publisher: Blackstone Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Download and start listening now!


Quotes & Awards

  • “A terrific guide to the role that PR plays in marketing today.”

    Al Ries, author, The Fall of Advertising and the Rise of PR 

  • “At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”

    Jack Trout, author, A Genie’s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius 

  • “With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”

    Howard J. Rubenstein, President, Rubenstein Associates, Inc. 

  • “Full of useful pointers.”


Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Tai Odunsi | 10/7/2007

    " the new coke case study is dramatically trite and overused in this book "

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