Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.
In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
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"A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur." — Lori (4 out of 5 stars)
"A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur."
“Levine is a master at explaining what works and why. The author’s personable tone makes this audio entertaining, and the large amount of advice here is specific and well supported with vivid examples. Businesses that depend on PR will benefit from…this timely lesson.”
“In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy ‘true-life’ examples of traditional and nontraditional public relations activities…The audience for this work would certainly include the novice, but more savvy PR practitioners could, at the very least, gain insight into a witty, bright expert’s mind.”
“Entertaining and droll…Topics such as handling the media, pitching a story idea, holding press conferences and other special events, and correcting mistakes are covered in down-to-the-last-period detail.”
" some decent advice, a bunch of obvious stuff. "
Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.
Christopher Hurt is an accomplished narrator with a lengthy résumé of popular titles for Blackstone. A graduate of George Washington University’s acting program, he currently resides in New York City.
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