Download Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...without Going Broke Audiobook

Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...without Going Broke Audiobook, by Michael Levine Extended Sample Click for printable size audiobook cover
Author: Michael Levine Narrator: Christopher Hurt Publisher: Blackstone Publishing Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2009 ISBN: 9781483078441
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (49 ratings) (rate this audio book)
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Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

Download and start listening now!

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Quotes & Awards

  • “Levine is a master at explaining what works and why. The author’s personable tone makes this audio entertaining, and the large amount of advice here is specific and well supported with vivid examples. Businesses that depend on PR will benefit from…this timely lesson.”

    AudioFile

  • “In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy ‘true-life’ examples of traditional and nontraditional public relations activities…The audience for this work would certainly include the novice, but more savvy PR practitioners could, at the very least, gain insight into a witty, bright expert’s mind.”

    Library Journal

  • “Entertaining and droll…Topics such as handling the media, pitching a story idea, holding press conferences and other special events, and correcting mistakes are covered in down-to-the-last-period detail.”

    Booklist

Listener Reviews

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  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lori | 3/21/2012

    " A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 The | 7/10/2009

    " some decent advice, a bunch of obvious stuff. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 The | 10/5/2008

    " some decent advice, a bunch of obvious stuff. "

About the Author

Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.

About the Narrator

Christopher Hurt is an accomplished narrator with a lengthy résumé of popular titles for Blackstone. A graduate of George Washington University’s acting program, he currently resides in New York City.