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Download Everyone’s a Critic: Winning Customers in a Review-Driven World Audiobook

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0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bill Tancer Narrator: Lloyd James, Sean Pratt Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The Yelps and TripAdvisors of this world are here to stay. How can a business owner fight back?

80 percent of consumers now consult online reviews before making a purchase. These days a disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. Business owners feel they are at the mercy of these companies’ algorithms, with little to no recourse when unjustly bad reviews damage their bottom line.

But some savvy businesses have figured out how to fight back. The winners in this new marketplace are finding ways to use reviews—both positive and negative—as their competitive advantage.

In Everyone’s a Critic, Bill Tancer draws on case studies, field research, and never-before published data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you. Consider:

  • A Los Angeles barber who found a way to make one-star Yelp reviews part of his branding strategy
  • How a New York City locksmith became the highest rated on Yelp and Angie’s List in just six months
  • A Bay Area optician who analyzed his competitors’ online reviews to find his market niche
  • How a small South African hotel chain has been able to capture the top three rankings for hotels in London on TripAdvisor, beating more than one thousand others, through obsessive attention to online reviews.

Tancer shows how online reviews can be a huge help, not a burden, to business owners and managers—once they learn how to leverage them.

Download and start listening now!

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Quotes & Awards

  • “Tancer, general manager of global research at Experian Marketing Services, makes a convincing argument that online reviews offer savvy businesses and marketers an exciting opportunity: the chance to get in front of prospective customers at a point when they are making purchase decisions…The book’s takeaway is that, if marketers are willing to tackle the complexity of the online consumer report world, they can better serve both businesses and consumers.”

    Publishers Weekly

  • “Terrific! Amazing! Fantastic! Reviews are everywhere and their commercial importance is growing. Bill Tancer masterfully unveils what’s behind the ‘critic economy’ so businesses can benefit—and not be bludgeoned—by ubiquitous reviews. Bravo!”

    Kenneth Cukier, coauthor of Big Data

  • “With Everyone’s a Critic, Bill Tancer has hit the business book superfecta by writing one that is important, timely, useful, and fun to read. Whether you are a business owner, a marketer, or just an ordinary consumer like me, you will love his exploration of the online reviewing phenomenon that has transformed the competitive landscape—and that businesses ignore at their peril.”

    Bo Burlingham, author of Small Giants

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