Click: What Millions of People Are Doing Online and Why it Matters Audiobook

" It's cool to get an inside look at what people are doing online although things move so fast that it's already a bit dated. Interesting read though "

" Really nothing special. I expected more than a series of "neat things Bill Tancer figured out with Data!" A HitWise press release in hardcover disguise. "

" Fascinating. I guess I love data a lot more than I thought I did. "

" A should-read book for knowledge workers and entrepreneurs on concepts and trends regarding technology. "

" People are strange! Learning why people want to know how to tie a tie can be more revealing than your eating habits!! "

" My cousins book, but full of good info :) "

" This helped me understand search better and will be looking for Trancer's next work. He said on Dishy Mix that he hoped to do another on search data again. "

" Some of the transitions between thoughts were a little choppy, but overall the book presents compelling information about online data and how it can be used to study human behavior. "

" This was a very interesting book. The data and its correlations is amazing and eye opening. A must read for any data geek. "

" Everything we search for online is tracked and tabulated through the search engines we use. This is an interesting look at what kind of conclusions can be drawn from studying our search data. "

" Some interesting points on internet usage but not as informative as i thought it should have been. I don't recommend it. "

" Very interesting premise. There MUST be a ton of interesting stuff to be learned by sifting/sorting internet search data. But I don't think it was in this book. And I wasn't as surprised at some of his findings (esp. prom dress shopping in January vs March) as he was. "

" Very interesting statistics and trends on what America is searching for online. "

" Why marketers should know what people are doing online.... "

" An excellent overview of how statisticians and analysts use the data gathered on the Internet. Should be of interest to anyone who does marketing and sales through the web. "

" Not sure that his conclusions follow from his data... he makes a big deal about how he collects his information but doesn't seem to wonder if his interpretations have any room for error while telling humorous stories about times that his interpretations were wrong. "

" takes deep inside the database of online intelligence to reveal insights into online behaviour "

" Saw the author on one of those late night programs and thought it would be an interesting read. Just started on my commute this morning. "

" I heart this book! Bill Tancer puts his fingers on the pulse of America in a very post-modern way! Gone are the days of ancient surveys and polls. Say goodbye to cognitive dissonance and hello to the uninhibited world of internet anonymity. I am hooked! "

" I thought this was a book with an interesting perspective on internet data. The author admits that data does not tell the entire story, just reflects what users are doing, not why. He gives interesting examples and charts and graphs. He definitely writes from an advertising/marketing slant. "

" Very interesting to see some of the offline applications of online data "

" Bill Tancer's Click is an informative and interesting book that reveals the truth about how people use the internet as he takes us into the heart of the public, uncovering its deepest desires, worst habits, and most popular interests. "

" This was a very interesting book. The data and its correlations is amazing and eye opening. A must read for any data geek. "

" Not sure that his conclusions follow from his data... he makes a big deal about how he collects his information but doesn't seem to wonder if his interpretations have any room for error while telling humorous stories about times that his interpretations were wrong. "

" Why marketers should know what people are doing online.... "

" Everything we search for online is tracked and tabulated through the search engines we use. This is an interesting look at what kind of conclusions can be drawn from studying our search data. "

" An excellent overview of how statisticians and analysts use the data gathered on the Internet. Should be of interest to anyone who does marketing and sales through the web. "

" Really interesting. I'm not sure the "and why it matters" was addressed satisfactorily, but the "what million of people do online" was interesting enough to make it a worthwhile read. "

" Very interesting statistics and trends on what America is searching for online. "

" thought-provoking book about what we can learn about people and the world around us through our internet tendencies "