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Download Click: What Millions of People Are Doing Online and Why it Matters Audiobook

Extended Audio Sample Click: What Millions of People Are Doing Online and Why it Matters, by Bill Tancer Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (374 ratings) (rate this audio book) Author: Bill Tancer Narrator: Bill Tancer Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the web, navigate to sites, and search for information—and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we’ve come to rely tremendously on the Internet—leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Brian Berge | 2/1/2014

    " It's cool to get an inside look at what people are doing online although things move so fast that it's already a bit dated. Interesting read though "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Desiree | 1/14/2014

    " Great book about what we are all doing online and how the tracking of the data created is used. Easy to read, full of interesting stories, not technical jargon. If you are looking for a textbook filled with enough statistics to cure your insomnia, this is not the book for you. Recommended for the average reader who loves the internet! "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Ryan | 1/9/2014

    " Really nothing special. I expected more than a series of "neat things Bill Tancer figured out with Data!" A HitWise press release in hardcover disguise. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Karla Munson | 1/8/2014

    " Fascinating. I guess I love data a lot more than I thought I did. "

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