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Download Click: What Millions of People Are Doing Online and Why it Matters Audiobook

Extended Audio Sample Click: What Millions of People Are Doing Online and Why it Matters Audiobook, by Bill Tancer Click for printable size audiobook cover
3.35 out of 53.35 out of 53.35 out of 53.35 out of 53.35 out of 5 3.35 (31 ratings) (rate this audio book) Author: Bill Tancer Narrator: Bill Tancer Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2008 ISBN: 9781401390327
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What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the web, navigate to sites, and search for information—and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we’ve come to rely tremendously on the Internet—leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Brian Berge | 2/1/2014

    " It's cool to get an inside look at what people are doing online although things move so fast that it's already a bit dated. Interesting read though "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Desiree | 1/14/2014

    " Great book about what we are all doing online and how the tracking of the data created is used. Easy to read, full of interesting stories, not technical jargon. If you are looking for a textbook filled with enough statistics to cure your insomnia, this is not the book for you. Recommended for the average reader who loves the internet! "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Ryan | 1/9/2014

    " Really nothing special. I expected more than a series of "neat things Bill Tancer figured out with Data!" A HitWise press release in hardcover disguise. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Karla Munson | 1/8/2014

    " Fascinating. I guess I love data a lot more than I thought I did. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lori Grant | 12/22/2013

    " A should-read book for knowledge workers and entrepreneurs on concepts and trends regarding technology. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Debora Garcia | 12/19/2013

    " People are strange! Learning why people want to know how to tie a tie can be more revealing than your eating habits!! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ucsbtrijj314 | 11/24/2013

    " My cousins book, but full of good info :) "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jayce | 11/10/2013

    " This helped me understand search better and will be looking for Trancer's next work. He said on Dishy Mix that he hoped to do another on search data again. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mary Warner | 11/9/2013

    " Some of the transitions between thoughts were a little choppy, but overall the book presents compelling information about online data and how it can be used to study human behavior. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mike Benner | 9/19/2013

    " This was a very interesting book. The data and its correlations is amazing and eye opening. A must read for any data geek. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eric Head | 9/15/2013

    " Everything we search for online is tracked and tabulated through the search engines we use. This is an interesting look at what kind of conclusions can be drawn from studying our search data. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Chad | 8/29/2013

    " Some interesting points on internet usage but not as informative as i thought it should have been. I don't recommend it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jean Cardwell | 8/19/2013

    " Very interesting premise. There MUST be a ton of interesting stuff to be learned by sifting/sorting internet search data. But I don't think it was in this book. And I wasn't as surprised at some of his findings (esp. prom dress shopping in January vs March) as he was. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Justin Dean | 7/17/2013

    " Very interesting statistics and trends on what America is searching for online. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Pierre | 12/4/2012

    " Why marketers should know what people are doing online.... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 R. Z. | 8/8/2012

    " An excellent overview of how statisticians and analysts use the data gathered on the Internet. Should be of interest to anyone who does marketing and sales through the web. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Rae | 8/2/2012

    " Not sure that his conclusions follow from his data... he makes a big deal about how he collects his information but doesn't seem to wonder if his interpretations have any room for error while telling humorous stories about times that his interpretations were wrong. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 mac macpherson | 6/13/2012

    " takes deep inside the database of online intelligence to reveal insights into online behaviour "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Danika Landers | 12/19/2011

    " Saw the author on one of those late night programs and thought it would be an interesting read. Just started on my commute this morning. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Leandra Luecke | 10/12/2011

    " I heart this book! Bill Tancer puts his fingers on the pulse of America in a very post-modern way! Gone are the days of ancient surveys and polls. Say goodbye to cognitive dissonance and hello to the uninhibited world of internet anonymity. I am hooked! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Anissa | 9/23/2011

    " I thought this was a book with an interesting perspective on internet data. The author admits that data does not tell the entire story, just reflects what users are doing, not why. He gives interesting examples and charts and graphs. He definitely writes from an advertising/marketing slant. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Monderwa | 3/18/2011

    " Very interesting to see some of the offline applications of online data "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ryann | 1/31/2011

    " Bill Tancer's Click is an informative and interesting book that reveals the truth about how people use the internet as he takes us into the heart of the public, uncovering its deepest desires, worst habits, and most popular interests. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mike | 1/29/2011

    " This was a very interesting book. The data and its correlations is amazing and eye opening. A must read for any data geek. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Rae | 6/23/2010

    " Not sure that his conclusions follow from his data... he makes a big deal about how he collects his information but doesn't seem to wonder if his interpretations have any room for error while telling humorous stories about times that his interpretations were wrong. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Pierre | 6/16/2010

    " Why marketers should know what people are doing online.... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eric | 5/29/2010

    " Everything we search for online is tracked and tabulated through the search engines we use. This is an interesting look at what kind of conclusions can be drawn from studying our search data. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 R. Z. | 5/17/2010

    " An excellent overview of how statisticians and analysts use the data gathered on the Internet. Should be of interest to anyone who does marketing and sales through the web. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jake | 3/4/2010

    " Really interesting. I'm not sure the "and why it matters" was addressed satisfactorily, but the "what million of people do online" was interesting enough to make it a worthwhile read. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Justin | 3/2/2010

    " Very interesting statistics and trends on what America is searching for online. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Azar | 1/16/2010

    " thought-provoking book about what we can learn about people and the world around us through our internet tendencies "

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About the Author
Author Bill Tancer

Bill Tancer is the New York Times bestselling author of Click: What Millions of People Are Doing Online and Why It Matters and the general manager of global research at Experian Marketing Services. He has been a frequent guest on CNBC, Fox Business News, and Bloomberg and has been quoted by major publications about online consumer behavior. He previously wrote a weekly column for Time titled “The Science of Search.” He lives in San Mateo, California.