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Click: What Millions of People Are Doing Online and Why it Matters Audiobook
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(3.03) - 405 listener ratings
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Publisher Description
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the web, navigate to sites, and search for information—and what all of that says about who we are.
As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we’ve come to rely tremendously on the Internet—leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
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"Great book about what we are all doing online and how the tracking of the data created is used. Easy to read, full of interesting stories, not technical jargon. If you are looking for a textbook filled with enough statistics to cure your insomnia, this is not the book for you. Recommended for the average reader who loves the internet!"
— Desiree (4 out of 5 stars)
Click Listener Reviews
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" It's cool to get an inside look at what people are doing online although things move so fast that it's already a bit dated. Interesting read though "
— Brian, 2/1/2014 -
" Really nothing special. I expected more than a series of "neat things Bill Tancer figured out with Data!" A HitWise press release in hardcover disguise. "
— Ryan, 1/9/2014 -
" Fascinating. I guess I love data a lot more than I thought I did. "
— Karla, 1/8/2014 -
" A should-read book for knowledge workers and entrepreneurs on concepts and trends regarding technology. "
— Lori, 12/22/2013 -
" People are strange! Learning why people want to know how to tie a tie can be more revealing than your eating habits!! "
— Debora, 12/19/2013 -
" My cousins book, but full of good info :) "
— Ucsbtrijj314, 11/24/2013 -
" This helped me understand search better and will be looking for Trancer's next work. He said on Dishy Mix that he hoped to do another on search data again. "
— Jayce, 11/10/2013 -
" Some of the transitions between thoughts were a little choppy, but overall the book presents compelling information about online data and how it can be used to study human behavior. "
— Mary, 11/9/2013 -
" This was a very interesting book. The data and its correlations is amazing and eye opening. A must read for any data geek. "
— Mike, 9/19/2013 -
" Everything we search for online is tracked and tabulated through the search engines we use. This is an interesting look at what kind of conclusions can be drawn from studying our search data. "
— Eric, 9/15/2013 -
" Some interesting points on internet usage but not as informative as i thought it should have been. I don't recommend it. "
— Chad, 8/29/2013 -
" Very interesting premise. There MUST be a ton of interesting stuff to be learned by sifting/sorting internet search data. But I don't think it was in this book. And I wasn't as surprised at some of his findings (esp. prom dress shopping in January vs March) as he was. "
— Jean, 8/19/2013 -
" Very interesting statistics and trends on what America is searching for online. "
— Justin, 7/17/2013 -
" Why marketers should know what people are doing online.... "
— Pierre, 12/4/2012 -
" An excellent overview of how statisticians and analysts use the data gathered on the Internet. Should be of interest to anyone who does marketing and sales through the web. "
— R., 8/8/2012 -
" Not sure that his conclusions follow from his data... he makes a big deal about how he collects his information but doesn't seem to wonder if his interpretations have any room for error while telling humorous stories about times that his interpretations were wrong. "
— Rae, 8/2/2012 -
" takes deep inside the database of online intelligence to reveal insights into online behaviour "
— mac, 6/13/2012 -
" Saw the author on one of those late night programs and thought it would be an interesting read. Just started on my commute this morning. "
— Danika, 12/19/2011 -
" I heart this book! Bill Tancer puts his fingers on the pulse of America in a very post-modern way! Gone are the days of ancient surveys and polls. Say goodbye to cognitive dissonance and hello to the uninhibited world of internet anonymity. I am hooked! "
— Leandra, 10/12/2011 -
" I thought this was a book with an interesting perspective on internet data. The author admits that data does not tell the entire story, just reflects what users are doing, not why. He gives interesting examples and charts and graphs. He definitely writes from an advertising/marketing slant. "
— Anissa, 9/23/2011 -
" Very interesting to see some of the offline applications of online data "
— Monderwa, 3/18/2011 -
" Bill Tancer's Click is an informative and interesting book that reveals the truth about how people use the internet as he takes us into the heart of the public, uncovering its deepest desires, worst habits, and most popular interests. "
— Ryann, 1/31/2011 -
" This was a very interesting book. The data and its correlations is amazing and eye opening. A must read for any data geek. "
— Mike, 1/29/2011 -
" Not sure that his conclusions follow from his data... he makes a big deal about how he collects his information but doesn't seem to wonder if his interpretations have any room for error while telling humorous stories about times that his interpretations were wrong. "
— Rae, 6/23/2010 -
" Why marketers should know what people are doing online.... "
— Pierre, 6/16/2010 -
" Everything we search for online is tracked and tabulated through the search engines we use. This is an interesting look at what kind of conclusions can be drawn from studying our search data. "
— Eric, 5/29/2010 -
" An excellent overview of how statisticians and analysts use the data gathered on the Internet. Should be of interest to anyone who does marketing and sales through the web. "
— R., 5/17/2010 -
" Really interesting. I'm not sure the "and why it matters" was addressed satisfactorily, but the "what million of people do online" was interesting enough to make it a worthwhile read. "
— Jake, 3/4/2010 -
" Very interesting statistics and trends on what America is searching for online. "
— Justin, 3/2/2010 -
" thought-provoking book about what we can learn about people and the world around us through our internet tendencies "
— Azar, 1/16/2010
About Bill Tancer
Bill Tancer is the New York Times bestselling author of Click: What Millions of People Are Doing Online and Why It Matters and the general manager of global research at Experian Marketing Services. He has been a frequent guest on CNBC, Fox Business News, and Bloomberg and has been quoted by major publications about online consumer behavior. He previously wrote a weekly column for Time titled “The Science of Search.” He lives in San Mateo, California.