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Entrepreneurship for the Rest Us: How to Create Innovation and Opportunity Everywhere Audiobook
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Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt—and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don’t work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown’s goal is to spread that thinking to individuals and large organizations alike. Though of course we won’t all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.
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“In searching for ways to become more innovative, there is no better role model than successful entrepreneurs—people who, by definition, have created something that did not exist before. In Entrepreneurship for the Rest of Us, Paul B. Brown explains simply and in detail how they think so we can learn from their success. Everyone from Fortune 100 executives to potential entrepreneurs can benefit.”
— Andrea Coville, president and CEO, Brodeur Partners
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“Brown’s writing style is focused and succinct, much like the process he describes, and his advice is truly insightful. Anyone looking to start a business or expand a current one should take a page from this outstanding book.”
— Publishers Weekly (starred review) -
“I have spent my professional life working with high-performing success individuals, many of them of entrepreneurs. Paul B. Brown has how they think down to a T.”
— Dr. Steven Berglas, thirty-year faculty member of Harvard Medical School’s Department of Psychiatry and advisor to corporate CEOs -
“I believe entrepreneurship has to the power to go a long way toward providing the future we as individuals and corporate businesspeople aspire to have. Innately, we are all entrepreneurs, but too few of us get to practice it. Entrepreneurship for the Rest of Us can help change that.”
— Leonard A. Schlesinger, Baker Foundation Professor, Harvard Business School
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About Paul B. Brown
Paul B. Brown writes the What’s Offline column that runs every Saturday in the New York Times. A former writer and editor of Business Week, Financial World, Forbes, and Inc., he is the author or coauthor of more than a dozen books, including Sweat Equity: What It Really Takes to Best Small Companies in America with Geoffrey N. Smith and The Map of Innovation with Kevin O’Connor. Brown also wrote Creating a Winner: The Real Secrets of Successful Marketing, which was the winner of the American Film Institute’s award for best business program.
About Erik Synnestvedt
Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.