is your company empowered for success? You know it’s happening within your organization. Your people—using low-cost, accessible technology—are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of web information, your customers now step up to the counter armed with more data and access than ever before—often overmatching your team. In Empowered, Forrester’s Josh Bernoff— coauthor of the pioneering book Groundswell— and Ted Schadler explain how to transform your company by unleashing the force of HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of twenty-five hundred tweeting employees to reach out to customers online. or John Stadick, who equipped six hundred sales staffers with iPhones and boosted profits at his construction rental company. The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. at the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role to both support and secure these business solutions. Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition: • Statistical analysis of the 16 percent of customers who account for 80 percent of online influence • The HERO index: a scorecard of the industries and departments with the most— and the fewest—HEROes • The game plan for IT’s new role as a key partner in technology empowerment throughout the company • Dozens of case studies and examples from firms in every industry, from retail to business services With an arsenal of valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them—it’s your choice. Empowered will help you make the right decision.
Download and start listening now!
"If you want to move safety in the social media jungle and know more about social business, you must read this book. It cannot be missing from your bookshelf" — Davide (5 out of 5 stars)
"If you want to move safety in the social media jungle and know more about social business, you must read this book. It cannot be missing from your bookshelf"
" Slightly overwritten; a good summary of the opportunities & challenges which empowering customers, employees and partners provides. "
" Valuable for the wealth of examples gathered in one place. Great resource for employees who want to innovate using social media but don't know whether or how to bring it to management's attention. "
" Felt a little too long with examples that were overly extended. Good info, but there was just too much to the chapters. "
Josh Bernoff, senior vice president at Forrester Research, is the coauthor of the Businessweek bestseller Groundswell. Bernoff’s research, analysis, and opinions appear frequently in publications such as the New York Times and Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. He has a bachelor’s degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.
Ted Schadler is a vice president and principal analyst in Forrester’s IT Research Group. His work over thirteen years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them.
Audiobooks Were Restored to Your Cart
[ShoppingCartItemsAddedOnMerge] audiobook(s) were left in your cart from a previous visit, and saved to your account for your convenience. You may view or remove these audiobooks on the shopping cart page.