has reprogrammed your customers’ brains.
customers now turn to their smartphones for everything. What’s tomorrow’s
weather? Is the flight on time? Where’s the nearest store, and is this product
cheaper there? Whatever the question, the answer is on the phone. This
Pavlovian response is the mobile mind shift—the expectation that I can get what
I want, anytime, in my immediate context.
new battleground for customers is this mobile moment—the instant in which your
customer is seeking an answer. If you’re there for them, they’ll love you; if
you’re not, you’ll lose their business. Both entrepreneurial companies like
Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are
on two hundred interviews with entrepreneurs and major companies across the
globe, The Mobile Mind Shift is the first book to explain how you can
exploit mobile moments. You’ll learn how to:
Find your customer’s most powerful mobile moments with a mobile moment
Master the IDEA Cycle, the business discipline for exploiting mobile.
Align your business and technology teams in four steps: Identify, Design,
Manufacture mobile moments as Krispy Kreme does—it sends a push
notification when hot doughnuts are ready near you. Result: 500,000 app
downloads, followed by a double-digit increase in same-store sales.
Turn one-time product sales into ongoing services and engagement, as
the Nest thermostat does. And master new business models, as Philips and Uber
do. Find ways to charge more and create indelible customer loyalty.
Transform your technology into systems of engagement. Engineer your
business and technology systems to meet the ever-expanding demands of mobile.
It’s how Dish Network not only increased the efficiency of its installers but
also created new on-the-spot upsell opportunities.
is rapidly shifting your customers into a new way of thinking. You’ll need your
own mobile mind shift to respond. Download and start listening now!