Publisher Description
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
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“This book provides an invaluable comprehensive framework for innovation-driven entrepreneurs to execute the business planning process.”
—
Brad Feld, managing director of the Foundry Group
About Bill Aulet
Bill Aulet is the
managing director of the Martin Trust Center for MIT Entrepreneurship as well
as a senior lecturer at the MIT Sloan School of Management. In addition to his
work at MIT, Bill works with individuals and companies to become more
successful through innovation-driven entrepreneurship. Mr. Aulet holds a bachelor’s
degree in engineering from Harvard University and an MS from the MIT Sloan
School of Management. A former professional basketball player, Bill lives in
Belmont, Massachusetts, with his wife and has four grown sons.
About Erik Synnestvedt
Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.