Publisher Description
Automate your customer success efforts to reduce churn and increase profits
In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it—without ever needing to reach out to a live customer success manager.
The authors provide a detailed "How-To" guide to Digital customer success that explains how you can meet the needs of your customers, investors, and team members. You'll explore the basics of the authors' original Digital Customer Success Maturity Model and the core tenets of how to get started. After that, you'll find: explanations of the ideal organizational structures to enable digital customer success management; case studies and examples from real companies blazing new trails in customer success; and critical success measurements and metrics you can use to determine if your company is on the right track or if it needs to reorient.
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About the Authors
Nick Mehta is the CEO of Gainsight, a Customer Success Management platform that leverages customer intelligence and automation to proactively manage retention, reduce unexpected churn and identify up-sell opportunities.
About Teri Schnaubelt
Teri Schnaubelt is a Chicago-based stage, on-camera, and voice actor as well as oil painter and photographer. An Earphones Award–winning narrator, she has voiced over a hundred books for New York Times and USA Today bestselling authors, in addition to helping independent authors get their stories heard.