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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Audiobook
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Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month, or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.
Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell, and advocacy. The customer success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, customer success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.
Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
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About the Authors
Nick Mehta is the CEO of Gainsight, a Customer Success Management platform that leverages customer intelligence and automation to proactively manage retention, reduce unexpected churn and identify up-sell opportunities.
Dan Steinman is the chief customer officer for Gainsight. He is the author of dozens of relevant blogs, contributed articles, and Customer Success University created by Gainsight and a recognized thought leader in the Customer Success world.
Lincoln Murphy is the founder of Sixteen Ventures, a consultancy helping companies accelerate growth through Customer Success. He’s a prolific writer and international speaker on Growth and Customer Success.
About Timothy Andrés Pabon
Timothy Andrés Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration. He has had acting roles on House of Cards and has also been a costar on HBO’s acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor, he has worked off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, the Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre.