Publisher Description
Deciding to make changes is easy. Getting your people on board is more difficult. But it doesn't have to be... In this compact business management book, Mac Anderson and Tom Feltenstein take the reader through every step of change--from realization that change is a good thing, to implementing that change in every department, across all channels. Change Is Good...You Go First will facilitate and champion change in any working environment and comes in an easily digestible format, including well-organized lists and objectives to help your team achieve its goals. It's the go-to manual for how to handle change within an organization, and what each person on a team can do to prepare.
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About the Authors
Mac Anderson is the founder of Simple Truths and Successories, the leader in creating products for employee motivation and recognition. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country’s largest manufacturer of prepared salads.
Tom Feltenstein
is the CEO and founder of Power Marketing Academy, a leading consulting firm
that consults and educates businesses in the industries of retail, hospitality,
and service. A visionary counselor to Fortune 500 companies and franchise
organizations, he speaks and holds seminars to over sixty companies a year. Prior
to his twenty-five year trajectory as a consultant to Fortune 500 companies, he
began his career with the McDonald’s Corporation. He later served as senior
vice-president for Bozell, an international multi-billion dollar advertising
agency.
About David H. Lawrence XVII
David Harvard Lawrence XVII is an American television and film actor, voice talent, network radio host, internet entrepreneur, podcaster, demo producer, teacher, and author. He is best known for his role as the Puppetmaster on NBC’s sci-fi series Heroes. He was also the host of the David Lawrence Show and weekend Online Tonight, both nationally syndicated radio talk shows that revolved around pop culture and high-tech lifestyle. The “XVII” in his name was a way for Lawrence to distinguish himself from previous David Lawrences already registered with the Screen Actors Guild. At the time, he was the seventeenth David Lawrence listed on IMDB and appended the number to his name upon his own registry.