Deciding to make changes is easy. Getting your people on board is more difficult. But it doesn't have to be... In this compact business management book, Mac Anderson and Tom Feltenstein take the reader through every step of change--from realization that change is a good thing, to implementing that change in every department, across all channels. Change Is Good...You Go First will facilitate and champion change in any working environment and comes in an easily digestible format, including well-organized lists and objectives to help your team achieve its goals. It's the go-to manual for how to handle change within an organization, and what each person on a team can do to prepare.
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Mac Anderson is the founder of Simple Truths and Successories, the leader in creating products for employee motivation and recognition. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country’s largest manufacturer of prepared salads.
Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over sixty companies a year. Prior to his twenty-five year trajectory as a consultant to Fortune 500 companies, he began his career with the McDonald’s Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.