About the Authors
Mac Anderson is the founder of Simple Truths and Successories, the leader in creating products for employee motivation and recognition. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country’s largest manufacturer of prepared salads.
Tom Feltenstein
is the CEO and founder of Power Marketing Academy, a leading consulting firm
that consults and educates businesses in the industries of retail, hospitality,
and service. A visionary counselor to Fortune 500 companies and franchise
organizations, he speaks and holds seminars to over sixty companies a year. Prior
to his twenty-five year trajectory as a consultant to Fortune 500 companies, he
began his career with the McDonald’s Corporation. He later served as senior
vice-president for Bozell, an international multi-billion dollar advertising
agency.
About Derek Shetterly
Derek Shetterly is a graduate of Southern Illinois University at Carbondale with a BA in radio/television and a double-minor in theatre and Spanish. He spent twenty-three years in radio as an on-air talent and production director, and it was the creative process in writing, performance, and production and his love for acting that evolved into a passion for voice-over work. He now works as a freelance, full-time voice talent out of his home studio in Oregon. When he’s not in the voice booth, you might find him traveling, fly fishing, mountain biking, or cross-country skiing (depending on the weather).