Ask a member of the middle class what it takes to become
wealthy, and she’ll tell you it takes a bold new idea. Tell that to a self-made
millionaire, and he’ll vehemently disagree. What explains the difference in mind-set
between the self-made wealthy and the rest of us? It’s not what you think, as
journalist and entrepreneur Lewis Schiff convincingly illustrates through
groundbreaking research and compelling storytelling.
In Business Brilliant, Lewis Schiff reveals the eye-opening findings
from a national survey of middle-class workers and self-made millionaires,
offering practical guidance to show the rest of us what America’s self-made
rich already know. Through his research, he holds a mirror to our most commonly
held beliefs about success and then reveals the truth about how wealth is
really created by surveying the truly wealthy. In doing so, he identifies distinct
principles practiced by individuals who may or may not be any smarter than the
rest of the population but seem to understand instinctively how money is made.
They don’t employ business-as-usual practices; they adopt a “business brilliant”
mind-set. The book illustrates how these self-made millionaires choose their
careers, negotiate to win, and leverage social networks to accumulate their
Schiff argues that it is the synergy behind seven uncommon practices,
not serendipity or luck, that produces success. He offers a practical four-step
program. Easy to follow, the program allows people to position themselves for
greater success in our rapidly changing economy. While Business Brilliant doesn’t promise to make you rich, it can help
you achieve better results in your career and accumulate wealth faster.
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