We are operating in a world defined by constant connection, rapid change, and abundant choices. News that once took months, even years, to spread now reaches across the globe in seconds. Advances in medicine and science are pushing boundaries with gene therapy and stem cell transplants. And decisions about where and how to work and live are nearly endless. As new knowledge—and the possibilities that arise from that knowledge—propels us forward, leadership readiness expert and renowned author Erika Andersen suggests that success in today’s world requires the ability to acquire new knowledge and skills quickly and continuously—in spite of our mixed feelings about being a novice. In her newest book, Be Bad First, Erika explores how we can become masters of mastery; proficient in the kind of high-payoff learning that’s needed today. She encourages listeners to embrace being bad on the way to being great—to be novices over and over again as we seek to learn and acquire the new skills that will allow us to thrive in this fast-changing world.
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“Erika Andersen exposes some of your darkest secrets, bringing them to light in a way that helps you realize it’s not only okay to Be Bad First, but absolutely necessary for the learning process that leads to sustainable performance.”
— Susan Fowler, author of Why Motivating People Doesn’t Work…and What Does
“Erika Andersen shares a secret: competence is overrated. Fun to read and quite powerful…highly recommended.”
— Seth Godin, New York Times bestselling author of Lynchpin“In Be Bad First, Erika Andersen offers leadership strategies for the ever-changing business landscape that are essential for anyone trying to navigate it.”
— Doug Herzog, president, Viacom Music & Entertainment GroupBe the first to write a review about this audiobook!
Erika Andersen is the founding partner of Proteus, a coaching, consulting, and training firm that focuses on leader readiness. She and her colleagues at Proteus focus uniquely on supporting leaders at all levels to get ready and stay ready to meet whatever the future might bring. Erika also shares her insights about managing people and creating successful businesses by speaking to corporations, nonprofit groups, and national associations. Her books and learning guides have been translated into Spanish, Turkish, German, French, Russian, and Chinese, and she has been quoted in a variety of national publications, including the Wall Street Journal, Fortune, and the New York Times.