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Authenticity: The Head, Heart, and Soul of Selling Audiobook
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Publisher Description
Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:
- The what: knowing the product, the industry, and the competition
- The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
- The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value
Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to:
- Develop stronger client relationships through enhanced social skills
- Increase the value you bring to customers (and feel more worthy of success and compensation)
- Boost sales by learning and applying the fundamentals of client-focused selling
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About Ron Willingham
Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than one million graduates in 130 nations. His organization is the leader in helping organizations succeed with ethical, values-driven people-development strategies. He is the author of Integrity Service and many other books. He lives in Phoenix, Arizona.
About Timothy Andrés Pabon
Timothy Andrés Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration. He has had acting roles on House of Cards and has also been a costar on HBO’s acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor, he has worked off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, the Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre.